Mailchimp Erfahrungen

Vorteile

einfache Installation und Bedienung in Wordpress, es gibt auch eine Free-Version, Webseite in deutsch mit guten Anleitungen, hübsche Auswerte-Funktionen

Nachteile

Synchronisation klappt leider nicht immer

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Gründe für den Wechsel zu Mailchimp

Hubspot für meine Anforderungen zu teuer

Vorteile

Mir gefällt es, wie einfach wir Marketing-E-Mails mit benutzerdefinierten Mailinglisten machen und verwalten konnten, und diese Software hilft uns, mit unseren Kunden in Kontakt zu treten und unseren Produktverkauf zu verbessern.

Nachteile

Für uns keine Nachteile, wir können genau das machen was wir brauchen

Vorteile

Am besten gefällt mir die einfache Bedienung durch Drag and Drop. Dies ermöglicht eine schnelle Einarbeitung von neuen Mitarbeitern mit dem Tool.

Nachteile

Keine Anmerkungen. Alles gefällt mir gut.

Vorteile

- einfaches Monitoring der täglichen send outs
- Anbindung an Mailchimp

Nachteile

- schlechte Analyseoptionen
- OR und CR werden nur 30 Tage gespeichert
- Kundenservice nur per Mail erreichbar; reagiert nur sehr langsam, selbst bei absolut zeitkritischen Themen; CS sitzt in den USA und beginnt Arbeit erst 13 Uhr deutscher Zeit
- keine optimale Usability
- Suchfunktion funktioniert nicht immer
- Tracking funktioniert nicht problemlos
- IP Pool wird nicht optimal überwacht, bei shared IP kam es allein dieses Mal zwei Mal zu deliverability Problemen

Vorteile

Mailchimp ist das einfachste Newsletter-Programm, das ich kenne. Insbesondere der Editor macht es einem sehr einfach, ansprechende Newsletter zu gestalten.

Nachteile

In Punkto Datenschutz ist das Programm für Anwender in Deutschland nicht unbedingt die erste Wahl, hier gibt es mittlerweile bessere Alternativen mit einem vergleichbaren Funktionsumfang.

Vorteile

Mailchimp ist in unser CRM-System Daylite integrierbar.

Nachteile

Es werden sehr viele Funktionen angeboten, welch über die Hauptnutzung des E-Mail-Marketing hinausgehen.

Vorteile

Das man kostenlos starten kann und für eine kleine Liste Ideal.

Nachteile

Die Handhabung ist lernintensiv und man muss sich schon damit auseinandersetzen.

Vorteile

Mailchimp makes running an email campaign easy and simple. Don't get me wrong, there are super deep functions like multivariate campaigns and killer landing pages that integrate with your .com. I cannot say enough good things about Mailchimp. I have found that this software is simply the best available option out there for the money. I have been able to grow my mailing list and find what works with my audience.

Nachteile

I don't like how the Pro features are left out of the basic starter package. I understand that is how they make their money, however, those extra tools could be quite useful to new start up businesses, like myself that simply do not have it in the advertising budget to go to the pro level. I also struggled with making my emails 100% compliant because nowadays everyone is blocking or reporting spam mail. It isn't Mailchimps fault for that, it just makes it hard to get past the red tape of email marketing in general. However, they make it as easy as possible.

In Betracht gezogene Alternativen

Google Workspace, QuickBooks Online, Hootsuite und Evernote Teams

Warum Mailchimp gewählt wurde

Mailchimp combines so many of the features that I was using from other software and just blows it away. I was not able to find anything that came close to Mailchimps features on the other software I was using. I always felt like I was piecing together different elements. Mailchimp solves that problem for me and makes running my campaigns a breeze, which fuels my small business.

Zuvor genutzte Software

Wix, Calendly, Elementor und Hootsuite

Gründe für den Wechsel zu Mailchimp

Mailchimp had all the features I was looking for and more. I started with the free version and quickly rose to the Standard package. I have been constantly developing and honing in my email list for many years, using many different softwares. I finally landed with Mailchimp because it beats out all the rest of the software by far. Look no further for email marketing!

Vorteile

Getting started with MailChimp is easy and affordable. It might be free depending on your audience size. I have used other email platforms like ConstantContact, iContact, Marketing Cloud, and HubSpot, and in terms of features MailChimp is at least on par with them.

MailChimp is a full email marketing platform, including subscriber management and segmenting, email design, design asset library, email automation, user email preferences portal management, sign-up forms, and even landing pages. I have found all of their features user friendly. I have my frustrations with MailChimp, but it succeeds in striking a difficult balance: it is user-friendly enough to be implemented and used by someone with minimal tech background, but can be built out to greater complexity and robustness if the user is tech savvy.

Another benefit that you find with popular tools like this is the deep learning resources. Tons of forums, questions, how-tos, etc. Whatever issue you run into, it has likely been asked and answered.

MailChimp would be, and has been, my go-to for freelancer and small business needs. And I have also used it for marketing large, multi-location and multi-brand companies, with no issues. It's flexible and reliable, and when you're about to hit "send" to 100k people, that's critical.

Nachteile

Pricing can get steep at certain stages of business growth. Switching to business and pro tiers incurs a sharp increase in monthly pricing, and in addition you get charged more as your list grows. Cost creep can be sudden and shocking for truly bootstrapped businesses.

A big potential issue is that MailChimp has been touting itself as a CRM lately. I do not think it makes a good CRM replacement for any size business, except perhaps a freelancer with a small contact list. The data management and manipulation features are too basic.

Data management tools are weak.

Some tracking issues, but this is such a convoluted and changing area it's hard to know where the issue lies. Specifically, if I leave "click tracking" enabled on a campaign, MailChimp will override my source/medium tags in third party site tracking.

In Betracht gezogene Alternativen

HubSpot Marketing Hub

Gründe für den Wechsel zu Mailchimp

2 factors drove the decision: - pricing vs features, we didn't want to go totally bare bones but we also didn't have a complex enough ecosystem to require Salesforce-level tools; - Team familiarity. The client I currently use MailChimp for had some past experience with MailChimp, which made start up time quicker.

Vorteile

I love being able to integrate Mailchimp with many of our other apps and services to ensure we are capturing useful data to build our marketing campaigns.

Nachteile

I would love to see a small reduction in the cost per month for Mailchimp, however I do see value in it's features. The reason it becomes expensive for us is due to the currency conversion from USD to AUD.

Vorteile

Has a decent list of features and the basic content block builder is easy to use.

Nachteile

Randomly breaks, Support are useless, display issues on various platforms / devices such as broken multi-column layouts (Outlook), and poor mobile layouts. Basic elements you would expect a mail platform to nail in 2024 are noticeably broken in Mailchimp. Ecommerce features very lacking.

Vorteile

I just love MailChimp been using them for years They allow you to get started with an autoresponder for free most don't They also allow you to have up to 2000 subscribers for free which is a lot of money with every other responder.

Nachteile

There's very few things that I could say lease about MailChimp I can't even think of one right now because they keep updating the platform and making it better and better it even integrates with a lot of softwares and e-commerce tools so no cons for me.

In Betracht gezogene Alternativen

ActiveCampaign

Gründe für den Wechsel zu Mailchimp

Mailchimp allows you to get started for free and their monthly payments are far cheaper than anyone else especially for all the features they offer you normally have to pay for them and those offers are free.

Vorteile

I loved the ability to customize branding with Mailchimp, email list engagement tracking, and the capability to do A/B testing with emails so I can see what types of titles lead to more clicks.

Nachteile

I didn't like that I couln't create automated email series for certain segments of my email list. That's really the only downside.

Vorteile

It is easy to use and very reasonably priced for what you get.

Nachteile

Nothing bad to say about Mailchimp. Overall a very positive experience.

Vorteile

I love everything about Mailchimp. It's easy to use, it has everything you could ever need and they make owning a business fun!

Nachteile

I wish Mailchimp could integrate better with my website host. I had to stop using mailchimp because it didn't integrate simply.

Vorteile

When it comes to email marketing, Mailchimp is the best software I have used until now. It is easy to use and has a nice user interface. Creating campaigns is very easy and intuitive, and one of the best features is the scheduling of the campaigns. Being one of the most used platform for email marketing, it is very easy to integrate with your website, Wordpress and Elementor has many plugins that help with easy integration.

Nachteile

I can't say there are issues worth mentioning.

Vorteile

efforts.
Customer Support: Responsive and helpful customer support assists in resolving issues and optimizing the use of the platform.

Nachteile

Limited Automation: Compared to some competitors, Mailchimp’s automation capabilities can feel limited and less flexible.

Vorteile

Mailchimp has easy and intuitive drag-and-drop campaign building blocks that make it easy to create professional emails and campaign landing pages. It's easy to connect Mailchimp to your online store to embed products, customize campaigns to folks who've opted in to lists or purchased particular products at your online store, and you can automate complete email/landing page chains. What you're able to accomplish with Mailchimp is only limited by your imagination, and the longer you work with it and explore it, the more value it yields. Somehow Mailchimp is able to deliver all this on a chassis that's simple and intuitive. For more sophisticated setups, they have a robust library you can access that's very useful. Perhaps the most important thing that I've appreciated about Mailchimp over the 10+ years I have used them is their unwavering dedication to ensuring the health of your list -- and therefore the health of the entire platform. They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts. They keep marketers abiding by good email marketing principles, which means the platform is trusted by inboxes everywhere. Deliverability is very important to me and to my clients. I have more than once schooled my clients, armed with data and principles that Mailchimp taught me (both the easy way and the hard way).

Nachteile

Any gripe I might have with Mailchimp is the same gripe I would have with any email platform. I would like their email and landing page-building software (or web-building software) to be as intuitive as Squarespace, which is honestly a whole other level of drag-and-drop, so perhaps a pipe dream. Over the years, I also haven't felt like I had a good support option. Their help page goes to the Mailchimp "knowledgebase" of articles, so everything I've ever learned about Mailchimp came from sussing it out myself through trial and error, through searching their Knowledgebase, or with a quick Google search. I do see they have a chat feature, which is great. But honestly in 10+ years I've pretty much had to wing it on this platform and it's still my fave, which says a lot. The only other thing I hope they improve is the automated email chain engine. Honestly, it feels a little glitchy.

Vorteile

I liked the templates a lot. They are beautiful and well done. Very useful if you are into template use. Also, the free plan saved our business when we were out of money. It got all the basics for a business just getting started. Finally, the brand is beautiful. The UI is beautiful.

Nachteile

It's frustrating to use. The user experience is, I would say, quirky. It's really hard to find an option/feature. A lot of them are hidden in places that don't make sense. For example, I was looking for the landing page editor, I could find the landing page REPORTS under REPORTS but no editor at all. I gave up. The metrics it tracks are very limited compared to the competition that delivers way more useful and detailed metrics overall. Also, it lacks some of the most useful features like a robust tag system and marketing automation.

In Betracht gezogene Alternativen

SendPulse

Warum Mailchimp gewählt wurde

ConvertKit ended up being too expensive for us. So, we couldn't afford it anymore when our business revenue decreased. MailChimp's free plan has everything we needed to restart and be back to life from the ashes. It's a great alternative to any business just getting started!

Zuvor genutzte Software

ConvertKit

Gründe für den Wechsel zu Mailchimp

We got SendPulse "for free" in an AppSumo promotion. But SendPulse was even harder to set up and understand than MailChimp for us. MailChimp was easier and had way more features.

Vorteile

- Email builder is incredibly easy to use and offers lots of functionality that's easy to grasp with a quick learning curve
- Able to create social adverts, forms, landing pages and send direct mail all from your account - it's becoming more an all-in-one marketing platform than ever with new features and changes seemly every few months
- Strong integration support makes it easy to connect most commonly used services like Google Analytics, SurveyMonkey and eCom platforms like Shopify or WooCommerce
- Easy to understand reporting that clients are able to digest quickly
- It's free with limited features, but they're generally perfectly adequate for non-power users and a small database of fewer than 2000 people
- Customer support guides are aplenty - there's lots of literature on every topic and it's very comprehensive
- Erm, 'MailChimp Presents...' - they make their own original streamable documentary shows now - and it's actually decent!

Nachteile

- Automations are relatively basic when considering this as automation software - alternatives like ActiveCampaign are more robust in this area, especially when it comes to complex rules and automation flow visuals
- Lack of someone to speak to when things are going wrong - you're pretty much on your own with the guides available (perfectly fine when you're IT-savvy, not so much when you aren't!)

In Betracht gezogene Alternativen

ActiveCampaign, Brevo und AWeber

Gründe für den Wechsel zu Mailchimp

Simplicity for both time-strapped clients who need to use it themselves at times, strong support documentation (despite lack of real human support) and wide integration options.

Vorteile

Mailchimp is pretty easy to use and has increased its features in the last few yeqrs. The first 150,000 to 250,000 subscribers are free and then you pay after so it gives you time to build your fan base. When I used old emails I got reports for using old emails and it got disbanded so I recommend using current email subscribers so there are no surprises - or make sure they know they are signing up for your newsletter inbox. For example we threw an event and I emailed all subscribers but they did not know we were the organizer it was for working women so most unsubscribed. In hindsight I should have had people subscribe or put on a disclaimer that we would market.

Nachteile

The fact it's so easy to be taken down if you get one negative report. I guess we got a few negative reports and quickly a lot of unsubscribers the first day we emailed a few hundred people from a tales of extraordinary women event. The problem I gu ess you encounter is how to try and get these customers or clients or readers to read your services that I am still working on ideas for how to get people to sign up.

Vorteile

If I can use it, ANYONE can use it! Seriously! I am a music guy with a growing music school. I don’t read directions. Mail Chimp is very intuitive. I can gather all sorts of related information in one attractive newsletter for all my clients, instructors, performers, performances, and theater staff. It allows everyone to see what’s going on, find out more about one or all items, and it’s presented in a way that doesn’t cram a million words and pics into one page.

Nachteile

Mail Chimp has added tons of features since I started. Along with the added features, the price went up. I only use the newsletter feature but Mail Chimp offers website creation which I’m considering switching to.

Vorteile

After testing other similar software, I came to the conclusion that Mailchimp is the best if you're just starting out.
Reasons:
- it's super easy and quick to create an account. You can start sending emails right away.
- the free plan is very generous (2,000 subscribers, 12,000 emails/month - and if you clean your list regularly, the ex-email addresses you had on your list won't count toward your billing. Simply select them and click archive and you're done).
- you can automate, schedule emails, segment your audience by sign-up date, sign-up source, previous campaign activity (whether they opened the previous or not), automation activity, etc.
- you can create landing pages, embeddable sign-up forms, send an automated welcome email or subscription confirmation.
- create tags so that you can easily manage your audience.
- contains easy email builder.
- emails are less likely to end up in the spam folder - compared to Mailerlite.

So, for experts, it has all the tools you need for email marketing and for beginners, when you're just starting out and you're curious what's all the hype about email marketing, it offers a generous free plan so you can test what works for you and what not.

It's important for beginners to have a place to test their knowledge and Mailchimp's free plan is simply the best for that. Just thinking that the general open rate is between 20-30%, that means if you have 2,000 subs, you can expect a min of 400 opens, which does not guarantee sales.

Nachteile

The contact support is zero/non-existent for the free plan. If you want to send emails in the business/ make money online/ affiliate marketing niche, your account will be suspended immediately by a bot. And no one will ever reply to your email to reactivate your account.

If you use the free plan and run into some issues, try searching for solutions in the knowledge base or online.

Vorteile

I love this software because of the ease of use and the way it implements structure for designing newsletters. I had previously utilized Microsoft Office to build, design, and create newsletters; however, found that you could only attach it to emails rather than having a fully fleshed out designer email sent.

Mailchimp also allows the administration to show how many indviduals clicked on various links and opened the email newsletter to read it. This allows for better engagement to see weather the information being portrayed is useful or not.

Nachteile

While it allows for ease of use with design and implementations it lacks on available templates and themes. We've attempted to search for themes online; however, have not had much luck utilizing third party themes that say they are built for Mailchimp.

Also, while you can design newsletters these are actually listed as campaigns as the number one goal for Mailchimp is to produce campaign and marketing strategies. This can sometimes lead to confusion while navigating the platform.

Vorteile

Overall involvement in the device is awesome, it was useful in all viewpoints I required. Obviously, a free arrangement consistently has limits, however the paid arrangement likewise introduced a few focuses that in my work model were fundamental. Be that as it may, it is as yet a phenomenal and all around perceived instrument. I know many individuals who use it and don't stop talking positive about it. I actually prescribe it to numerous business visionaries who are just starting out in online deals. Mailchimp is awesome.

MailChimp appeared to me by some coincidence, And I decided to utilize it for my work. An incredible choice for those simply beginning or for little, medium or enormous organizations that need to automate contact with their clients. It's absolutely instinctive and has a first rate design. It grabbed my eye when I made some Landing Pages and ran over a few models. Thoroughly free. Absolutely precise and opportune email arrangement. Another positive point is the quantity of clients that we can store in the free arrangement, up to 3000 contacts.

Nachteile

It truly is incredible promoting programming, however, even as there is robotization, the provisions are essential; instrument are all in English and it is beyond the realm of imagination to expect to make greeting pages upgraded for a better yield.