Campaign Monitor by Marigold Erfahrungen

Vorteile

Einfach zu bedienendes E-Mail-Tool mit zahlreichen Connectoren zu gängigen CMS. Die Automatisierungen sind super einfach einzurichten und die Übersichtlichkeit gefällt mir im Allgemeinen auch.

Nachteile

Man kann Nutzerinnen nicht von einer Liste in eine andere kopieren. Die Formulare zur Einbettung in die Website sollte man deutlich cleaner vom Code gestalten.

Vorteile

I loved being able to create templates that could be duplicated and edited. This helped so much with efficiency in pushing out content-heavy biweekly emails.

Nachteile

There could be more creative freedom with colors, fonts, and design within the platform. I would love to be able to resize graphics easier or have a more complex graphic creation option so I did not have to go externally.

Vorteile

Excellent customer service -- a human picks up the phone when you call and works with you to creatively solve problems, if you use the Premier tier. Dashboards and analytics are all intuitive and easy to use. Automation journeys are easy to build and update. Drag and drop templates are easy to use.

Nachteile

I wish we could establish settings to automatically scrub emails after that were inactive over a certain period. These segments are already created automatically, but we have to export files and copy in email addresses to remove subscribers. I also wish it integrated with ZeroBounce, my preferred email deliverability tool.

I also sometimes wish I could edit the HTML on particular sends.

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Vorteile

It is fairly easy to use and integrates with Salesforce, which is why we chose it over Pardot when making an initial selection.

Nachteile

There are many limitations, from design to ability to customize the registration confirmation message (no modal???). Also, no way to tell the difference between hard bounces, which makes it impossible to automate deactivation of contacts in Salesforce.

Vorteile

I very much like the cost structure. It allows you to send emails for $5 plus a penny per email. That helps us to save $ when sending to some lists only occasionally. There are monthly subscriptions, but we use CM only when it one-off or random.

Nachteile

Getting help or support has been a challange, but will say it has be rare that we had to reach out.

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Vorteile

Even though Campaign Monitor has email templates to use for designs I design custom emails outside the website and upload the html, which is easy enough to do and enables you to see a preview and edit it real time on the site. We also find the option to have a text only version of the email convenient. The site has its own inbox and spam testing on several clients so we know how our email will look in people's inboxes and this helps avoid email display problems as well as it ending up in a spam folder. The option to send out A and B versions of our email campaigns has been invaluable. We can see what works and what doesn't with each email campaign.

Nachteile

I have nothing really negative to say about this software for what I use it for. When I first started using it, the location and functionality of things on the page was not intuitive but they have made huge improvements to the website that make it easier to navigate and set things up.

Vorteile

- Great suggestive features such as email-body formatting tips

- Nice delivery and send-out time

- Extensive scenario handling for segmentations and optional blocks

- Great responsiveness of website across multiple form factors on devices(mobile, tablet, etc)

Nachteile

- Some features and configurations can be a bit hard to figure out without a fairly technical background

- Email builder templates felt a bit restrictive in terms of styling and formatting options

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Vorteile

I have used many email marketing platforms and Campaign Monitor is above all the best and most functional. It is very easy to use and my emails look very professional.

Nachteile

There isn't anything I dislike about Campaign Monitor. It's truly the most functional email marketing software available.

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Vorteile

It is one of the first services that shows avatars of the subscribers, it was really nice to see your list with real human faces.
The interface is pretty straightforward to use.

Nachteile

The interface has been updated with an 8-year delay, so it was outdated for too long time. As well as I think the price is not justified by the features. There are much better options nowadays.

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Vorteile

We enjoyed using Campaign Monitor after switching from MailChimp. We were able to get up and running, fast.

Nachteile

We disliked that the platform seemed to be split between different names. Sometimes the login would redirect us to another website which was a bit weird.

Vorteile

Ease of use, support and unique features.

Nachteile

Cost. We ultimately engaged with Hubspot after leveraging this tool.

Vorteile

Campaign Monitor is simple to use and allows any business to run marketing campaigns to their audiences. The drag and drop builder is excellent.

Nachteile

Campaign Monitor doesn't have a CRM, so you'll need to import your lists for every send or integrate with a something like Zoho, HubSpot or Salesforce.

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Vorteile

Campaign Monitor is our go-to for email marketing. List management, unsubscribe settings, segmentation, and some basic automation. It doesn't try to be all things to all users - it does a few things very well and it is consistently good.Customer service is good too, the consultants will do their best to get to the bottom of most issues.

Nachteile

The native email builder is lacklustre and several steps behind other solutions. When competing against Mailchimp or any one of a number of online HTML email builders, there is no comparison - Campaign Monitor's builder lacks a significant number of features that we consider a minimum these days (e.g. row/column management, saved/global rows, divider styles, etc).

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Vorteile

Hard question to answer---Sorry, I have to say "EVERYTHING"! Worked well, priced me in cheaper local currency, fast sendout, very helpful tips on mis-formatted emails, phenomenal customer support, no login or password struggles...the list goes on (a double-entendre).

Nachteile

Unsubscribe "Tag" added at the bottom of our emails was in a different font from the bottom portion of our emailout/newsletter---a minor point.

Vorteile

Clear, clutter-free interface with the right tools for the job, everything is made to concentrate on your emailmarketing objectives and not how to use the tool :)
I've been using CM for close to 10 years and have witnessed their progressive and intelligent implementations : nothing is added that you won't *really* need and once it's added it's especially intuitive.
Add to that Campaign Monitor's daily tips, blog posts, ressources and especially their outstanding client support : you just can't go wrong.

Nachteile

Hard to fin anything really, maybe certain ways of implementing behavioral segments but then again maybe it's my Marketing objectives that aren't clear enough...

Vorteile

Campaign monitor is an incredibly useful platform for sending out bulk emails quickly and conveniently. It features a spell checker, the ability to create custom templates, the option to send test emails, and powerful analytics.

Nachteile

I have no complaints about the program - it's excellent! However, we had to settle for a different software option due to cost.

Vorteile

I am extremely thankful for the straightforward yet effective interface supplied by Campaign Monitor, through which we can conveniently set up custom campaigns and record performance metrics. Furthermore, the customer service provision, including the option for customized support plans, is incredibly beneficial and guarantees any difficulties can be fixed quickly.

Nachteile

Nothing. Campaign Monitor is an excellent platform for creating and managing effective email campaigns.

Vorteile

We've been using Campaign Monitor to send transactional and newsletter emails for over 7 years without any issues. Once things area set up, it's very easy to use.

Nachteile

It gets relatively expensive once your list size grows past a couple hundred thousand subscribers. Modern competitors (like Klaviyo) include the same basic functionality for similar price or cheaper, and then also include tons of additional features like abandoned shopping carts, realtime website integration for better segmentation, etc.

Vorteile

API is easy to interact with and set up. It integrates well with WordPress, google analytics, salesforce, and Unbounce which was helpful for what I needed. It has fairly good customer service as well which makes me feel confident using the service.

Nachteile

There were some limitations and delays with the setup, which put me back a couple of days but now that it is set up it is easy to use.

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Vorteile

Very easy to set up triggers and actions. You can get going in Campaign Monitor very quickly. Setting up email sequences based on complex user activities is a breeze. The live reporting feature...with a globe pinpointing exactly where the recipients of your email are opening your email...is super cool and valuable from a geo-marketing point of view. Basic personalization and transactional capabilities are decent as well.

Nachteile

The support was not the best. Hit and miss. Sometimes they answered questions/resolved issues in almost real-time...but other times it can take them up to 48 hours to get back to you.

Vorteile

I am thoroughly impressed with the user-friendliness and comprehensive nature of Campaign Monitor. Setting up a campaign is a breeze and the interface is straightforward to maneuver. The customizable email templates are highly beneficial, and the tracking and analytic capabilities are great.

Nachteile

One of the things I disliked about Campaign Monitor was the lack of flexibility in the design of the templates.

Vorteile

I like that it enables you to create great looking email without any prior experience or knowledge coding or building emails. They have a drag and drop email builder that allows you to quickly create beautiful, responsive, mobile-friendly emails in an easy to use interface. Their marketing automation features are also much easier to learn than some of their competitors.

Nachteile

For advanced email marketers with coding and development knowledge, Campaign Monitor is a little too simple. It really is geared to marketers who don't have a lot of development knowledge and lacks some of the features of Salesforce's Marketing Cloud.

Vorteile

What I like most about Campaign Monitor is it's ease of use. Very easy to put together emails to go out to our data base.

Nachteile

Some time we have issues with Campaign Monitor because it freezes and you have to start over. Just make sure you save alot while working on a campaign.

Vorteile

The import function is pretty cool. Simply paste a list into a form and it figures it out by itself.

Nachteile

The workflow is not always intuitive. More choices should be available at any given time.

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Vorteile

Campaign Monitor is a full-featured, high-quality email marketing tool. My business has found success using this tool for both internal and external audiences. I find the greatest value in the analytics features of the tool. This helps my marketing team use data to plan directed communications to employees and customers.

Nachteile

The customer service is non-transparent. Campaign Monitor makes many attempts to defer your help requests through pages of FAQs and making it difficult to find their email contact form. It looks like they have a call-in line for premium pay customers, however I did not have any issues I needed to contact them for while I had the premium account.