HubSpot CRM Erfahrungen

Vorteile

Hubspot bietet wirklich alle erdenklichen Funktionen, die man so braucht, und es gelingt, diese in einer Oberfläche unterzubringen, in der man sich nach einer kurzen Einarbeitungszeit sehr gut zurechtfindet. Ich liebe es, damit zu arbeiten!

Nachteile

Nachdem der Start sehr einfach und auch günstig ist, ziehen die Preise dann im weiteren Verlauf (Mehr Nutzer im System, mehr Funktionen) deutlich an. Aber Hubspot ist sein Geld wert, denn es spart im Alltag viel Zeit und bringt Tools wie Social Media Planung und Newsletter-Versand gleich mit.

Vorteile

Insgesamt überzeugt uns HubSpot CRM vor allem durch die vielseitigen Möglichkeiten, Leads bzw. Kontakte weiterzuverfolgen. Verknüpftes Marketing, automations und workflows überzeugen einfach.

Nachteile

Absolute Kleinigkeit, aber mega mega nervig bei HubSpot ist die Zuweisung von Ereignissen zu Kontakten Deals Unternehmen etc. HubSpot lernt nicht dazu. Heißt: macht man in einem Deal einen Call aus dem Tool heraus, muss man danach selbsständig anwählen, dass der Call sowohl für Deal, als auch Unternehmen, als auch Kontakt gespeichert wird. Von alleine speichert es Hubspot nur z.B. im Deal und wenn man über den Kontakt navigiert, wäre der Call von selbst nicht sichtbar.

Vorteile

Hubspot ist sehr schnell startklar, ist sehr einfach zu bedienen und bietet alle Funktionen, die man so braucht. Damit ist es für mich perfekt.

Nachteile

An manchen Stellen bleiben die Funktionen sehr Oberflächig, etwa im Bereich social Media. Wer hier mehr braucht, braucht speziellere Tools, für das wesentliche reichen aber die Features.

Vorteile

Schnell und einfach integrierbar mit sehr guten und einfach zu bedienenden Elementen.

Nachteile

Für mich momentan einziges kleines Fragezeichen ist der DAtenschutz - soll aber durch einen europäschen Server demnächst gelöst sein.

Vorteile

einfach zu installieren und zu nutzen...

Nachteile

Keine gute Hey CTI Anbindung / Zusammenarbietkeine Telefonie Auswertung

Vorteile

I like HubSpot because it's a complete CRM platform, you can organize your sales, marketing campaigns, customer service. This software will help you with the business growth strategy through marketing techniques. It has several plans and different costs. You will be able to obtain information in graphs of the statistics, access your contacts that are being created (clients, prospects), you can assign advisors to attend to each client. Something that I can highlight is that it has a free version in which you can use several tools, ideal for those who want to see how it works, and then there is the Enterprise version, which is the most complete and to handle more contacts.

Nachteile

It is a platform with many functions and at first it can be difficult to understand, it would be nice if it had more tutorials on the platform to guide you through the different tools

Vorteile

It is an extraordinary CRM with great user experience, great for lead management and segmentation of leads. It is great for tracking the activities of the leads and everything from customer services, marketing, sales and analytics team to work all in one place which is a bonus.

Nachteile

I would only point out that the pricing structure of HubSpot is not the best, it is expensive for a lot of businesses. The customer support is poor, they never got to solve problems via chat or emails unless you call them.

In Betracht gezogene Alternativen

Zoho CRM

Vorteile

This review relates solely to Hubspot's Sales module, and not the Marketing package. Our small business utilises Hubspot for lead management and conversion tracking - I can't speak to Hubspot's other functionalities in the marketing field. Hubspot's Sales free and growth bundles are great value; offering start-up businesses with the basic tools required for recording correspondence with leads and tracking conversions. However...

Nachteile

As your business grows you naturally seek out greater efficiencies achieved through CRM automation services (e.g. automated follow-up emails to stay front of mind with prospects) - it's at this point you upgrade to the costly Professional package because the business case stacks up, right?

This is where Hubspot falls over. Everything (I cannot iterate this enough, literally everything) you would logically expect the software to support or enable isn't available. Credit to them, their support function does try to help but they are severally handcuffed by the limitations imposed by backend engineers and software architects. The tech supports can only try to provide convoluted/half baked work around solutions but often these result in additional implications and barriers downstream.

The nail in the coffin for our business was when we tried to setup automated email sequences (a 101), but learnt that you cannot enrol contacts into these processes when sending emails 'from' the shared/team/company email (e.g. [email protected] or [email protected]) - rather, Hubspot requires users to send from their individual email (e.g. [email protected])

Have you ever corresponded with any business via a personalised email address? Whether I'm communicating with the local mechanic or Apple, I never email [SENSITIVE CONTENT] You engage with a shared mailbox e.g. sales or support or [email protected]

It's no brainers like this that force you to question Hubspot's services.

Vorteile

HubSpot CRM is a complete tool, with a features and functionalities you could ever need. The integrations with other tools is also great, and it can surely cover all needs for big and small companies.

Nachteile

We experienced it as a big threshold to get up to efficiency with the tool. I understand that when up and running as it should, it's hard to compete with, but we never came that far. It's a combination of the massive amounts of features, tools and integrations, together with a somewhat not totally intuitive UI, that creates an inertia of getting into the tool.

In Betracht gezogene Alternativen

Salesforce Sales Cloud und Dynamics 365 Business Central

Warum HubSpot CRM gewählt wurde

We weren't to happy with Salesforce and wanted to try something else.

Zuvor genutzte Software

Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CRM

We heard that it should be the best CRM tool with multiple values for different areas.

Vorteile

CRM tools make it easy to add your contact's data and automatically record associated sales activities. Tracking leads is simple with automatic monitoring of calls, emails, appointments, and notes. You can also view the history of all interactions with your customers and leads, and use this data to create and close more deals through targeted campaigns.

Nachteile

While HubSpot is relatively user-friendly compared to other software, it still requires some time to fully master and utilize its full potential. Without this investment, you may not achieve the optimal results you are looking for.

Vorteile

Hubspot offers an all-in-one solution from Marketing, Sales, Success and Support automation. After 20 years of working with Salesforce (at 4 different companies), I would NEVER go back. HubSpot outshines Salesforce by miles by integrating all the data from contacts and companies across every touchpoint in an organization. The ability to make real-time changes on lead scoring and lifecycle scoring is unmatched.

Nachteile

There is always room to improve. But, just comes down to focus for HubSpot. The biggest miss today - is native SMS automation. However that can be solved with an integration to a 3d party solution. I'd encourage HubSpot to acquire Aircall, Seventh Sense, and Vidyard.

Vorteile

I use it to manage consumers and deals. Tasks and pipeline functions are also used by me. I use it to keep track of the progress of transactions and link them to clients and accounts. Organize marketing efforts and communications with potential clients. The application works well for connecting and establishing ties between businesses and deals.

Nachteile

Although I can record LinkedIn communications, they vanish. Although I can look for them, they are difficult to locate. Not just marketing or sequence emails, but all emails would benefit from more analytics, in my opinion. The app could use a better interface.

Vorteile

A great CRM system to track anything and everything in sales. From tracking emails to sharing files on notes. Sending and creating campaigns are very easy and simple.

Nachteile

Moving from other CRM, it takes some time to get used to it. One down point is it takes time to sync and the results show on report a while later and does not happen in real time.

Vorteile

Hubspot helps with keeping track of all your sales. It's a complete CRM software that caters to marketing, data management, and the overall running of the organization. It helps increase the whole sales approach with filtering features that make analysis easier. It helps with management, which results in fewer errors and wasted time. The interface is user-friendly and very easy to learn. Unlike other software companies, HubSpot has an excellent customer support team to help with queries. It's a great tool for any sales development rep, and I've found it most helpful to customize my tasks by queue and set notifications to alert me to tasks as they arise.

Nachteile

There is not much to hate. Although I must mention the price can be slightly lower. So the software is accessible to everyone who needs it. Using third parties is time-consuming and exhausting. Improvements to the quotation feature would also be helpful.

Vorteile

This software is making sales activity easy

Nachteile

Integration to other softwares needs to be taken into account for further development

Vorteile

It is an incredibly powerful CRM, Marketing, Sales and Service tool. It can integrate easily with many platforms including Mailchimp, Shopify and WordPress from its extensive app marketplace. The software is also incredibly easy to use and it gives you a clear overview of your leads and clients as well as allowing you to store quotes, files, emails... basically, everything about your lead/client in one easy to access place. The workflows is another amazing tool as it allows you to easily set up an automated marketing funnel for each new lead. I prefer their workflow creation tool, to that of Salesforce, whose automations takes a while for my brain to understand. The HubSpot Academy is another amazing feature that teaches you about almost any aspect of growing your business.

Nachteile

I only have a few issues with the program.

1) As of date there is no recurring task option yet, so you can't for example set up a reminder to call a client every week for example. I do know that they are busy working on this though.

2) The pricing model is a bit steep, you can either go with the "cheap" plan, which gives you limited features or the "expensive" plans which allow you access to all the awesome features. There is no mid-tier plan for a company that finds the starter plan to limiting and who cannot yet afford the professional or enterprise plans. an example at the time of writing: the marketing hub costs $20 per month for the starter plan and then jumps to $800 per month for the professional plan.

In Betracht gezogene Alternativen

Salesforce Automotive CRM

Gründe für den Wechsel zu HubSpot CRM

Because of their free tier which gives you access to so many great tools already. To my knowledge, there aren't many other platforms out there that are that easy to use that come with a free plan.

Vorteile

The biggest priorities for us when we implemented HubSpot in our company were to be able to realize revenue to marketing activities as well as have a better forecasting method for our sales team.

Nachteile

The biggest con for us is that we clearly stated we needed to be able to tie revenue back to marketing activities. This function is possible with the platform sold to us; however it is very manual. In order for us to have the automated version that we requested, we would need to pay a significant amount more than we currently are. This was a mistake made on the part of the salesperson and we were offered a discount to enable the feature; however it is still very costly so we are performing this task manually at the moment.

In Betracht gezogene Alternativen

Dynamics 365, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud und SugarCRM

Gründe für den Wechsel zu HubSpot CRM

Price was a large factor. Salesforce and SugarCRM were both excellent contenders and we would have been happy to choose either of them. The biggest factor in our decision was price. The other factor was Salesforce and Sugar have software that is so powerful, we felt the built-in features we would pay for may not be utilized enough to receive an ROI.

Vorteile

I got the starter pack for all, CSM, Marketing, Sales, etc. for a low price but you pay out the nose for marketing contacts and the value added isn't actually a whole lot. You could use an emailing service like ConstantContact or even a cold email service and get better value for monthly cost for marketing contacts.

Nachteile

I originally set it up to be an all-in-one location for all my contact management but that hasn't been the case, though it HAS replaced A LOT of my platforms, it still hasn't yet replaced Monday.com.

Also, there isn't an easy way yo separate out the CRM, like compartmentalize people who are receiving marketing compared to clients that are specifically sales. This means having two HubSpot accounts, one for marketing and one for sales and it's just a hastle. If they only made a user-level experience where you could effectively hide all the marketing contacts from sales until they become sales contacts, it would fix the issue.

The main thing we use Monday for is because it's a light platform we can push all our sales cycles through for task management. Where as HubSpot still has a poor sales pipeline management system with updates that should have been done YEARS ago. I've seen people complaining about the "NEW DEAL" tag with all new sales deals since 2018 and it's still there! Crazy to me this pipeline system need aa revamp and it's not getting enough attention

In Betracht gezogene Alternativen

monday.com

Warum HubSpot CRM gewählt wurde

HubSpot seemed to be an all-in-one solution, but didn't pan out that way. Though it definitely replaced Pipedrive, couldn't replace Monday.

Zuvor genutzte Software

Pipedrive und monday.com

Gründe für den Wechsel zu HubSpot CRM

Ease of use, contact updating is easy and their support is great.

Vorteile

HubSpot is excellent for small companies, especially if you can get the startup discount for 90% off for your first year. The system has a lot of power and plugs pleasantly into a lot of the coolest, best products (gmail, Slack). The system's Contacts and Companies systems are well-done and extend pleasantly into other parts of the platform.

Nachteile

HubSpot needs to stop removing features and putting them into new licenses that cost more money. I realize they need to make money but they're turning it into this nickel-and-dime situation that makes the system more complicated. It's starting to feel like a bloated mess like Saleforce. I think someone nimble is going to come in and outdo them if they aren't careful.

In Betracht gezogene Alternativen

Zoho CRM, Agile CRM, NetSuite, SuiteDash, SugarCRM und Copper

Warum HubSpot CRM gewählt wurde

HubSpot was cheaper and was more approachable than the customization nightmare that is Salesforce.com.

Zuvor genutzte Software

Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CRM

The feature set was stronger and we were approved for the startup discount.

Vorteile

The email marketing tool is very robust, almost as good as Mailchimp (but falling short in design options). The ability to upload PDFs and other documents brings two benefits: not having to re-edit permalinks when you do file changes and, most important of all, tracking. Hubspot allows you to track document opens, which is useful to measure lead engagement and segment further.

The service ticket is very good and allows and admin to track the team. The CRM app is as good as any other. The Gmail add-on is great for tracking, as is the Outlook plug-in. However, at my time of use, the outlook plugin was only available for Windows.

Customer support was top-notch, too. The few times I had some issues, I had access to a huge library of FAQs sites, and the chat support was quick as well. They do tend to try to upsell you some features while they help you, but it is not too naggy.

Nachteile

The amount of emails you can send is directly related to how many contacts you have. If you send a lot of them per month, you will need to increase your contact list to twice of what you have, just to be able to send more marketing campaigns. Business who send heavily segmented mails depend on this for dear life.

In Betracht gezogene Alternativen

ActiveCampaign

Gründe für den Wechsel zu HubSpot CRM

Recommendation from a Inbound marketing expert.

Vorteile

We've had both the premium and basic plans of HubSpot and for what we need/use, the basic level is more than sufficient. It's a fantastic value and gives lots of options with a very clean interface and usability.

Nachteile

The single only premium feature we would utilize for our structure would be having multiple pipelines, however, for something this relatively small I couldn't justify the huge cost difference of upgrading just for that essentially.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Warum HubSpot CRM gewählt wurde

Better features on HubSpot, better value for what you get

Zuvor genutzte Software

Pipedrive

Gründe für den Wechsel zu HubSpot CRM

Hands down we chose HubSpot over Salesforce because of the cost/value, really no other reason as I'm a huge Salesforce fan...just not a fan of the price tag for a small organization.

Vorteile

Cost is great, free to get started with a low number of users. It actually delivers high value overall regardless of cost. The system has a wide variety of functionality, yet is well thought out.

The way the deal pipeline is constructed allows for the flexibility in how you can label and name your deal stages and how many you want to create. The drag and drop interface is intuitive, but a little slow.

Fields for individual users were customizable and overall HubSpot allows for a lot of flexibility.

Nachteile

Managing the deal pipeline can be cumbersome, difficult to read the titles of the deals when there are many of them, and the responsiveness of the platform could be improved a bit. The drag and drop isn't always responsive and can be very slow.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Warum HubSpot CRM gewählt wurde

GoldMine is terrible, antiquated, and unbelievable that my previous company even used it. Something Cloud based is obviously required for so many reasons, and the fields and everything about Goldmine were not flexible.

Zuvor genutzte Software

GoldMine Premium Edition

Gründe für den Wechsel zu HubSpot CRM

Salesforce is expensive, and HubSpot not only is free but also it has a lot of enterprise level features.

Vorteile

Easy for all users to understand and use, but can be customized if needed. The contact timeline and deal filters are my favorite features of the CRM.

Nachteile

There are no downfalls of HubSpot CRM. It is so easy to use, and can be used as out of box or customized to your needs. It's truly a great solution and one of the best CRM's in the world.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Zuvor genutzte Software

Zoho CRM

Gründe für den Wechsel zu HubSpot CRM

We value the marketing and sales integrations of HubSpot. Additionally, INBOUND is a big part of our business and HubSpot has a great platform to capture and close inbound leads.

Vorteile

Hubspot is effortless to set up and intuitive to use.
It counts with a vast array of features although it doesn't get overly complicated.
Its B2B library is extensive and you can find plentiful resources to learn about B2B sales and marketing

Nachteile

I wished its automation and reporting tools were more developed. The workflow feature does provide automation capabilities, however after entering into some depth, it eventually falls short.

In Betracht gezogene Alternativen

Salesforce Sales Cloud

Warum HubSpot CRM gewählt wurde

Hubspot was more known. It integrated better with Google suite

Zuvor genutzte Software

Zoho CRM

Gründe für den Wechsel zu HubSpot CRM

Hubspot was cheaper

Vorteile

Intuitive, easy to use, great support, fantastic on-boarding staff, excellent knowledge base. Large marketplace of ancillary providers, but if you have any level of reading comprehension, you can follow KB and/or support instructions provided and do-it-yourself.

Nachteile

A few missing features, but HubSpot has a robust community for those kinds of requests. Honestly, I love the software so much that I cannot even think of anything very serious as a con. Example: cannot personalize the URL for quotes in the Sales Module. Service Module is fairly new and could use some maturation of features.

In Betracht gezogene Alternativen

Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement und Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CRM

I've stalked HubSpot for marketing trends since their early days when the only offering was marketing automation. This year, our company implemented a full stack from CRM & Marketing to Sales & Service and went live with HubSpot CMS on 9/30/19. I've worked with MANY different CMS platforms, and HubSpot is truly the easiest one for full-featured lead generation conversion needs, including analytics. And it's not just affordable; it's a good value!