Adobe Campaign Erfahrungen

Vorteile

This Adobe solution offers the most responsive and easy multiple marketing campaigns management and monitoring ability is also excellent.

The content integration and how easy to create effective sales reports on this Adobe platform is perfect. Lead distribution and Email list management using the system is perfect.

Nachteile

Easy to get familia with the features, and the support offered is helpful and easy features configuration and navigation across the entire interface.

Vorteile

It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers.

Nachteile

The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results

Vorteile

It had helped many people to promote adobe through marketing and which is best way in this digital era of technology

Nachteile

The least I liked about this is, sometimes the adds are not accurate may b it needs improved machine learning.

Vorteile

The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks.

Nachteile

The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics)

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Vorteile

it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

Nachteile

for some of my collaborators was difficult at the beginning but it's worth it

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Vorteile

Adobe Campaign is one of the best marketing automation platforms I have used, it is very solid and something that I can highlight after 3 years of testing it is its versatility and scalability. With features that go beyond email to include SMS, push notifications, and even Whatsap integrtion, it's a well-crafted piece of software from Adobe that serves to reach a wide audience, now capable of reaching over a billion users with its new V8 architecture.I like that the platform is designed with real-time responsiveness in mind, allowing you to run multiple automated campaigns simultaneously and edit them on the fly without pausing and restarting.

Nachteile

It is a platform for people who have used similar software and who already have some knowledge, otherwise I don’t considr it user friendly, the learning curve is long, it has many functions and its menu for new users can be confusing, its interface is not the best of all.Another negative point is that it is a platform that is very closed to the Adobe ecosystem.

Vorteile

With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool.
-It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results.
-Email campaigns are very effective and easy to update to keep customers up to date on products and services.
-We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign.
-Streamline sales channels.

Nachteile

The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.

Vorteile

Most sales and marketing campaigns have been successful with positive returns due to robust engagements with our clients. Adobe Campaign publishes our adverts on social media accounts to reach targeted market and win more customers.

Nachteile

There are positive gains from most marketing campaigns that we have been launching frequently.

Vorteile

Some of the pros of Adobe Campaign are:
Multichannel marketing capabilities
Advanced personalisation
Automation and workflow management
Comprehensive analytics and reporting
Integration with Adobe Experience Cloud

Nachteile

The cons... Well, I find it complex for beginners, the cost for smaller businesses is no good, the limited customisation options are also a negative point, as well as the dependency on Adobe ecosystem. But, still, I truly recommend it.

Vorteile

Adobe's best feature is campaign automation, from campaign creation to results analysis. It also includes integration with the entire Adobe line (Analytics, Experience Manager).

Nachteile

The cost and previous experience to take advantage of all the resources provided by the software are the main negative. In the case of the former, it limits its use to commercial companies and in the case of the latter, to the hiring of qualified personnel.

Vorteile

We love that Adobe Campaign and how we are able to tracking multiple CRM activities, like real-time campaigns, targeted campaigns, and handle our email marketing. Being able to track campaign behavior in a snap shot helps us understand our users and we are able to segment them by persona for future targeted campaigns. Automating our campaigns has increased our sales and has given us a better understanding of our clientele.

Nachteile

To be able to use it's features to the fullest it requires experienced developers and can be difficult for new users to learn.

Vorteile

It is very easy to use with a great user interface for the platform. Emails and landing pages can be built easily with the drag and drop tool, easy to create workflows for marketing automation, segmenting your audiences is another level of adobe campaign and the reporting feature is simply great. SMS and email marketing are also provided as another level from Adobe campaigns with great personalization features and capabilities.

Nachteile

The only thing which I dislike the most about any adobe platform is its customer support. They are useless. The only reason that we switched was the lack of support from them. In the beginning, they have been good but soon after that, the customer support is just useless.

Vorteile

I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

Nachteile

The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.

Vorteile

This software was extremely easy to learn. There are multiple free templates available in the App Store as well. There are also numerous tutorials on YouTube and from Adobe. But easy to load and go.

Nachteile

The price can be a hindrance for small businesses so depends on what you really need. If you’re not going to learn how to use all the features than might be better off with a cheaper option.

Vorteile

Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.

Nachteile

Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.

Vorteile

This is software is perfect for my work and I deal with it easy.

Nachteile

Its price is hight minly. I advice them to reduce the price.

Vorteile

Large-scale performance, huge ecosystems of implementation partners and integration technology allowing for very complex needs to be met.

Nachteile

Expensive and complex to implement (if not done right, it could really hamper author productivity but it's more the implementor vs the platform that could lead to issues)

Vorteile

Adobe Marketing Cloud is very effective in my Marketing department. As an Director of Marketing i should be the one who will introduce to my team what software should will help our workload and will benefit our market.

Nachteile

In 2 years of using Adobe Marketing Cloud its hard to say that it has an issue in our team because this software benefits us a lot.

Vorteile

A beautiful program, and there is no alternative to this program, despite the competition of companies, but it remains the best because of the class that uses this program, which is a conscious class. If the program is of high quality and needs only development in the future and campaigns to introduce itself

Nachteile

It contains in a program after the features that I think is not needed and is no longer used, so the program needs a recent update to suit the development of the modern era

Vorteile

A great cross channel marketing solution to automate email, mobile, social, whatever you need online. Plus it is easy to integrate with your other adobe tools

Nachteile

It is pricey like most adobe stuff and it is not as user friendly as other adobe products but it still gets the job done

Vorteile

We use Adobe Campaign for various marketing tasks. We mainly deal with email distribution and SMM. Just one program helps us to completely conduct a marketing campaign and not be distracted by third-party services.

Nachteile

I believe that Adobe does not pay enough attention to the program. Adobe Campaign is an important marketing tool, but many features work according to old principles. You need to update the program more often and follow the latest marketing research so that the program remains in the lead.

Vorteile

This is the best analytics software on the market, in my opinion.
The dashboard allows you to easily manage & automate company email, adverts, and implementation campaigns.
You can also easily access to your followers/audience profiles.
Gives you analytics in a user friendly and understandable format.

Nachteile

If you are used to free analytics then you may not be as willing to pay for this software.
In the beginning you need to take the time familiarize yourself with the new software, in order to use all the added benefits.

Vorteile

I appreciate that the software allows you to manipulate photos, videos, etc. while creating a uniform presence on all of your marketing initiatives. Most importantly, collaboration is key when it comes to these types of projects and we found that we were able to share/edit content seamlessly among our employees.

Nachteile

This software is definitely different from others I've used in the past, so the onboarding process took longer than we anticipated. Also, the costs can add up, especially if you don't already own other Adobe programs. However, if you think your business will use it frequently, I'd say it's worth the investment.

Vorteile

The ability to use some of the more advanced features that help you engage on a new level with email subscribers; these features include dynamic content, AI powered emails and triggered emails.

Nachteile

I have been looking for ways to automate reports that help us understand our email and landing page metrics; some reporting processes are often manual and take more time than I would like to complete.

Vorteile

Adobe Marketing cloud provides services that allow users to collaborate on a project easily. It has many options that are easy to use.

Nachteile

The price is the largest drawback to this software, but its ease of use makes up for it. Especially your business uses it frequently.