Direct Mail Erfahrungen

Vorteile

Great Templates, Ease of use and customization, Very good analytics. Renders very well on all kinds of devices and there's plenty of additional testing functions. The automatic management of unsubscribers is also very handy. For someone with zero previous DM experience but wanting to send out a weekly newsletter this is fantastic value for money.

Nachteile

Can't think of anything specific even though I would like to group reports (i.e. comparing flights of the same campaign or issues of the same newsletter. Presently I export to Excel but it would be practical to have these inside.

Vorteile

Where to begin?
• import from Google Sheets (because we use Google forms to add to our database)
• personalised emails with reference to specific fields (with a fallback)
• the reporting (especially the bounce report)
• smart groups
• templates

Nachteile

Four features I would love to see developed:
1) The ability to include a table with rows and columns
2) The ability to embed HTML/iframe
3) Some widgets like a countdown timer.
4) I would like to feature all our previous newsletters on our website and short of creating a button to each web version, I would love to see an archive site that we could use.

In Betracht gezogene Alternativen

Mailchimp

Warum Direct Mail gewählt wurde

Direct Mail makes developing communications to clients easy and very good looking - not the case with competitors.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Direct Mail

SEE "Why did you make the switch?"

Vorteile

My predecessor used it and it was easy to continue to use.

Nachteile

Customer Service when you have a problem.

Vorteile

Direct Mail is a powerful and comprehensive, but easy-to-use, email delivery platform that makes every email campaign a joy to design, develop and implement.

It's intuitive interface allows you to design a campaign, create a distribution list and then monitor the results in realtime. The templates that are provided by Direct Mail are almost infinitely adaptable, but you can create your own formats or import templates. Either way, you have at your fingers tips a professional system that I would now not want to be without.

Nachteile

There is very little, if anything, to dislike, but if there is one improvement they could make it would be to have the option to use the email sign-up forms as a contact form.

At the moment, when creating automated sign-up forms, the only option is for users to 'subscribe', but if Direct Mail could incorporate the option to choose 'submit' and not 'subscribe' that instantly turn it into a powerful and highly editable contact form, which you can incorporate into any website.

Vorteile

What I like most with Direct Mail is how easy it is to use - especially for newsletters. Easy to design own templates and administer the address databases and opt-in functionality. It is also a good thing that you only pay for what you use by "digital stamps".

Nachteile

I would probably want a more visual way to make "workflows" and the possibility to make more tailor-made opt-in and landing pages for campaigns.

In Betracht gezogene Alternativen

Mailchimp

Warum Direct Mail gewählt wurde

Direct Mail is easier to use and costs less. Saving me both time and money.

Zuvor genutzte Software

Mailchimp

Vorteile

I switch to Direct Mail from MailChimp and have no regrets. I basically love everything and can't choose one.

I love the fact I can work on campaigns locally on my computer without being online and not in a browser. The lists and address management is simple yet agile. I've been able to integrate the sign up form on to my website very simply without needing a third party plugin.

The emails I send are irregular, - some months I might send thousands, and others none at all - so the pricing structure is ideal for my business model. I'd never be able to sign up to a program that was charging a monthly subscription fee.

Nachteile

It was a bit difficult to get in touch with customer support while I was figuring out the software, and it would be good if there was a community forum for users to exchange knowledge and tips. I ended up abandoning my original idea and using a workaround because it took too long to be able to contact customer support (I'm based in Melbourne, Australia, so the time zones don't easily match up).

Vorteile

I have been using Direct Mail for 7+ years and it is a great product. Like all products, as a daily user, there are a few things I would like to see added, but all in all a great product and much easier to use than things like CC or Mailchimp etc..

Nachteile

Customizable templates can be a little tricky and they no longer have full text wrapped images

In Betracht gezogene Alternativen

Mailchimp

Warum Direct Mail gewählt wurde

Wanted a mac specific app. Would love this on the Ipad..

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Direct Mail

Mac native app. Easy to use.

Vorteile

Direct Mail is a product native to Apple products which is amazing. Because of this, it's easy to use. If you can draft an email in the stock Mail app, you can use Direct Mail. The sign-up forms are easy to create and can be integrated into Facebook pages and websites with an easy cut and paste of the embed code. The partner app Stamps for iOS allows you to check your campaigns on the go and is just as easy to use.

The pricing is amazing compared to competitors. Instead of charging for both the numbers of subscribers and the amount of emails sent, Direct Mail pricing is based off of subscriber count only (the monthly plan) and includes unlimited email sends.

Nachteile

There aren't many cons to this software, but one that does stand out for my use is that the open rate percentage and click rate percentage for all campaigns sent is kind of elusive. This isn't something that would deter me from recommending or using the product though as it can be calculated quickly if needed.

The other thing I wish that it had was the ability to draft and build out campaigns from within the mobile app, though I wouldn't consider this a con. I'm finding the more that I use it, the more I'm okay with having to do the campaign building from my laptop. It keeps me from obsessing over things which can sometimes cause me to nit pick something that doesn't need to be picked at.

Vorteile

Direct Mail makes email management for notification to members as well as mailing lists a breeze. In religious organizations, being able to quickly send one-offs as well as weekly updates is essential.

Nachteile

I think the templates are dated. I also think folder management is a must.

Vorteile

I have used Direct Mail for several years, for my own small business and also for a community outreach project. It was wonderful to find an option that allowed me to pay for the amount of emails I would need instead of a monthly fee. The set up was easy, and the "sign up for newsletter" option is excellent, allowing you to brand it with your own logo. Once a person signs up you are notified. I was able to build a sizable email list.

The emails are very easy to configure and again you can use your own graphics. You can reuse and build upon a previous email. It also has a test feature to help you avoid being considered spam.

I am very happy with Direct Mail.

Nachteile

Nothing really, it fit my needs and works perfectly.

In Betracht gezogene Alternativen

Mailchimp

Gründe für den Wechsel zu Direct Mail

No monthly fee, you have your emails available when you want to use them. Perfect for a small business. I researched several options before deciding on Direct Mail.

Vorteile

If you are a Mac-User - there is no better way to start your Email-Marketing. Newsletter setup very handsome, easy to use, import contact date and go ahead. Wonderful templates that you may change as you like.

Nachteile

That I learned about it too late ;) smtp-access-costs around 240 €/year, sounds a little bit expensive for this feature.

In Betracht gezogene Alternativen

ActiveCampaign

Warum Direct Mail gewählt wurde

Usability.

Zuvor genutzte Software

GetResponse und Mailchimp

Gründe für den Wechsel zu Direct Mail

Because we needed to use the solution on premise.

Vorteile

Everything !! this is a genious program I had been waiting for for many years. A dream come true

Nachteile

Nothing. I love everything about direct mail. Even the subscribe form is great to use

Vorteile

I like the summary of campaign reports, particularly the number of times a particular client reads it and his location while reading the campaign. All my customers are known to me and when they read it away from their country then I know they are on holidays and I do not disturb them by calling. The templates of direct mail help me make appealing campaigns to my audiences.

Nachteile

Currently we are not able to have put the excel format inside the body of the campaign.

Vorteile

Control of the whole process - from HTML editing to subscriber management to design and spam testing - it's fun to work with.

Nachteile

No online tool. Reporting is limited, there aren't enough ways to compare and contrast. Very hard to export reports and data in bulk. Hard to get examples out as PDF / Image filles.

Vorteile

One of the easiest and good looking mail sender on the Mac have used it for years. (not anymore though)

Nachteile

You have to pay them to send using your SMTP, which is fine, but as soon as you offend their very strict rules they disable the whole part of the sending process, meaning the softwares useless. Then thats where you find out the support is AWFUL, as it seems to me theres only 2 people that work there, they refuse to talk on phone, and despite promises when chased up, they don't answer emails. genuinely terrible.

Vorteile

In containing and distributing updated content and news to our members is critical on time and knowing that the email is getting to them. Email addresses verification is also important together with usable templates. This is what makes Direct Mail so critical for us as an organization. It is user friendly reliable and quick.

Nachteile

Bundles should be more affordable and more templates for sports should be included together with a feature to include the collection of funds from the email management. Also, consider including a database add on.

Vorteile

Great product for the price

We use Direct Mail to manage our customer base for two separate target audiences. The service is helpful and easy to use, being able to create, reuse and modify previous campaign flyers, driving traffic to our websites, providing useful metrics, keeping our database relevant when clients change email addresses or are no longer interested in receiving annoucements. Overall DM has worked well for our small business. We cannot afford to invest in other CRM services such as MailChimp, Constant Contact, GetResponse or other email marketing services. DirectMail fulfills our current needs.

Nachteile

Wish the interface were more user friendly
Wish there were more customization tools for the templates

Vorteile

Mac native and works offline.
Graphic and html easy switching and simple to use to achieve great looking emails.
Free and affordable subscription or pay per mail plans.
Detailed tracking system.
Integration with own domains for SMTP.

Nachteile

Lacks of modern marketing automation tools.
My sensation is like other sender get lower bounce rate.
Full features are unlocked by paying and subscribing.

In Betracht gezogene Alternativen

Mailchimp

Vorteile

We can customize the email templates through the html code. Whatever we build it will work with every device out there. Email list management is one of our favourite features. Honest analytics is critical and we love them.

Nachteile

We cannot fully customize the forms, therefore we are not utilize them, so we are loosing a lot of the software's capacities. It's a shame.

Vorteile

I love using this program. But best of all, when my computer damaged a key file, I sent it to Direct Mail. They sent an auto email saying it would be repaired in 24 hours. They sent the file back in two hours and it has worked perfectly ever sense. I highly recommend this program and company.

Nachteile

I would love this program to some how tie into the Outlook database so I only have 'one' set of contacts.

Vorteile

This is an easy-to-use marketing and customer email management tool.

Nachteile

There are some limits to the free version.

Vorteile

This is mature mac software that grows over time. I have been using it for years and in the work place I have a handful of softwares that are the business. In addition to doing what is asked of it reports are chelated and exported effortlessly. A potentially drudge job becomes a pleasure with this, the right software.

Nachteile

I haven't found anything to complain about yet.

Vorteile

Ease of use, editor, templates, address manager

Nachteile

I would like an option to compare performance of weekly newsletter

Vorteile

Its integrated with iCloud so I can access the same info from multiple computers, and that it makes sending bulk email easy.

Nachteile

I think it could use a contact card entry system rather than just a spreadsheet layout.

Vorteile

There's only a handful of softwares like this for Mac. I tried all of them and Direct Mail is the best. Only here, good features and easy usage meet great design.

Nachteile

There are some words that could be better translated to German since they don't make any sense at all like this.