Zoho Campaigns Erfahrungen

Vorteile

It is very easy to design and schedule email campaigns using Zoho campaigns. The reports are very much extensive which enables us to draw very cool and in-depth insights. Also loading contact lists and segmenting them is pretty awesome and easy.

Nachteile

Honestly, I do not have any dislike for Zoho Campaigns

In Betracht gezogene Alternativen

Mailchimp

Warum Zoho Campaigns gewählt wurde

More features were required

Zuvor genutzte Software

Moosend

Vorteile

Continues improvement of the product and more number of features available to manage your email marketing campaigns. the ability to test the dynamic content is one of the good feature they added to the list. Predefined automation flow which sync with CRM toll is one of the great feature.

Nachteile

Sometime, the platform runs slow. It's really pain to manage when it perform very slow. Some of the templates looks good on the platform where as the same have issues. Specifically the compatibility across multiple email platforms need to be improved.

In Betracht gezogene Alternativen

SurveyMonkey

Warum Zoho Campaigns gewählt wurde

We used to face the campaign get block and reason they state as spam. It get hold for some time and we used to connect with support team multiple time.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Zoho Campaigns

We started used way back in 2007. That time we used to have all the features for free and Zoho is the first option use to chose and also we were using Zoho CRM before we start using the campaigns.

Vorteile

Campains has a lot of features out of the box and is a very affordable option for startups looking for an email solution.

Nachteile

This entire platform is riddled with bugs, quirks, and errors that make your job so much harder. When things don't work, you normally assume you're doing it wrong with most software. Not with Zoho Campaigns.

When things don't work, it's most likely broken on their side. 3 months into using this software every day, and we've already reported 3 different instances where their software was not working as intended.

If I was getting this software for free, that would be OK. But since we're paying hundreds of dollars each month to use it, this is not acceptable.

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Campaign Monitor

Gründe für den Wechsel zu Zoho Campaigns

Because campaigns was cheaper and had similar functionality. Plus, we are using Zoho CRM so we wanted the two programs to have a seamless sync.

Vorteile

1. Automation Capabilities: Zoho Campaigns offers triggers and scheduled emails, allowing users to increase efficiency by automating their campaigns.2. Connectivity: With Zoho Campaigns, users can sync data across their entire organization, as it integrates with a variety of third-party apps, such as Salesforce and Google Analytics.3. Detailed Reports: The platform provides users with in-depth reporting and analytics to track the performance of their campaigns.4. A/B Testing: Zoho Campaigns enables users to compare different versions of their emails to determine which performs the best.5. Mobile Optimization: Zoho Campaigns emails have been optimized for mobile devices, so that recipients can view them clearly on their phones or tablets.

Nachteile

1. Contact List Limitations: Zoho Campaigns does not support contact list imports from external sources.2. Design Restrictions: The platform does not offer a wide range of design options, which may reduce the creativity of users.3. Automation Limitations: Depending on the size of a user's contact list, the automation capabilities of Zoho Campaigns may be limited.4. Limited Support: Zoho Campaigns does not offer telephone support, making it difficult for users to get assistance quickly.

Vorteile

Zoho Campaigns makes it possible for us to launch entire marketing campaigns with a couple of clicks and without having to hire an advertising agency, which has really allowed us to reduce costs and increase leads in the organization. It is one of the most powerful and easy-to-use tools currently on the market, and it guarantees us to manage the monitoring of our campaigns to get our products and services to the correct audience.

Nachteile

Every good campaign requires good research, which is why we must fully consider, carry out a preliminary investigation of other digital marketing campaigns that have been carried out related to our product, plan in advance the objectives to be achieved in the short, medium and In the long term, research our competition well, find out what they are doing now, and after that, through Zoho campaigns, design in the tool the way we can communicate our added value.

Vorteile

Zoho Campaigns provide excellent support. It is a SaaS based email marketing tool with all automation features. We can create responsive email templates, attractive landing pages, list segmentation and many more. it comes with many integration. We can add calendar option in our mail. It is a excellent for promoting webinar through email.

Nachteile

Analytics is very poor. If they can work on Analytics and bring some advance features, Zoho has the capability to become leader in this segment

Vorteile

Integration with Zoho CRM and part of Zoho One

Nachteile

List management and email customization, email templates

In Betracht gezogene Alternativen

HubSpot Marketing Hub und Mailchimp

Warum Zoho Campaigns gewählt wurde

We got as part of Zoho Ome

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Zoho Campaigns

Part of Zoho One, value for money, integration

Vorteile

Zoho campaigns has good analytics of the click rates and provides a visual analysis of clicks by the relative location of the Link in the email.

For some campaigns this can indeed be useful as one may do AB testing to see if click rates improve based on position or based on content, helping in creating compelling campaigns.

Nachteile

The content development for email templates is very basic in Zoho campaigns.

Email template upload of html is possible and so that saves the day and still makes it worthwhile but the inbuilt template maker leaves a lot wanting in terms of visual design, but can need used for very basic campaigns set up.

In Betracht gezogene Alternativen

Mailchimp

Gründe für den Wechsel zu Zoho Campaigns

Part of a suite of Zoho products we already use. Integrates well with Zoho CRM where all our contacts are stored.

Vorteile

Integrations with CRM and another solutions Zoho like: Zoho Sign, Zoho Bigin, Zoho CRM and Zoho Mail.

Nachteile

Automations with channels. Using WhatsApp, SMS and Emails integrated.

Vorteile

The editor for creating campaigns is pretty good and mostly intuitive use.

Nachteile

As with most zoho products there is a little bit of an issue with toggle-itus. Every setting has a toggle, and some of them are hidden away in odd places. But, other than that, it's pretty powerful.

Vorteile

We're using workflows in Campaigns to send automated messages based on customer data, and have created quite the intricate web of workflows over the last year. While it's taken some trial-and-error to get things where we want, we have a 12-week long program that runs without any user input, allowing us to focus on elements of the program that DO require our attention. One of the main reasons we went with Zoho Campaigns (and CRM) was the monthly cost compared to other options.

Nachteile

There are occasional times when the workflows fail to run properly, and this causes me MAJOR headaches. For example, I have a weekly workflow that starts on Tuesday morning with an email, then sends another email on Friday, and finishes with a move to the "next week" workflow the following Tuesday. If the system hiccups and "misses" the window for that Friday email, the user sits in the workflow until NEXT Friday, and does not move on to the next week as they should. As a result, I've had to build failsafes into my workflows that allow me to manually force folks into our out of weeks (ugh!).

Vorteile

Do not take it at face value.

Nachteile

Many bugs that are not getting fixed. Reasonably well designed software but very badly implemented and obviously lacking any robust test/fix cycles.

Vorteile

There is whole bunch of features they have placed for email marketing campaigns, we used templates where advanced design with call to action segment added, we just putted our information and created our campaign.

There is integration method works very smoothly

Nachteile

As such I haven't discovered, but yes they can add more IT & Web Services related templates, so user will easily pickup their desired design in that particular field.

Vorteile

My top 4 pros are the following:
Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements.
Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports).
Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours.
As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment.

Nachteile

While the number of pre-designed templates are impressive, it is still somewhat limited.
List segmentation is the only aspect of the system that is less intuitive.

Vorteile

. An easy interface so you can learn it very fast.
. Have a perfect and nice dashboard, so you can manage the progress of your campaign.
. The price to the value reasonable compared with other similar services.
.Zoho invoices are very useful and help a lot in tracking the payments.
. You will the social media campaigns which is very important now maybe even more important than email marketing.
.And they always have new fetures from time to time.

Nachteile

. The most thing I don't like it In Zoho that you can't make your own campaign from scratch.
.you are limited with the templates that they provided it to you.
.to set up your account it can a little bit hard and tricky, but after that evry thing go smoothly

Vorteile

Zoho allows us to manage our campaigns easily. Making lead forms and it also have robust marketing tools. It integrates with may softwares.

Nachteile

Zoho offers a wide range of features for a cost. Its offer is not quite flexible. The customer service is quite disappointing as compared to other CRM and marketing softwares where the customer service is an edge for them.

Vorteile

We are able to customize our campaigns to do exactly what we want. Automated emails is essential drawing interest for our different franchise brands.

Nachteile

My role isn't creating the campaigns but I know sometimes there are errors that wrong emails get sent out. May be user error on our admin.

Vorteile

Unlike most email marketing software Zoho paid plan is cheap. Even better, Zoho campaign provides value for your money through the social campaign feature. Its' slike a 2-for 1 deal.
Easy to use... Once you get used to the UI

Nachteile

Some of the campaign templates are rather unattractive, However, they make up for this by providing basic /blank templates for users to customize.

Vorteile

I love this software because it allows me to send massive email campaigns for an incredibly good price, it is easy to use and, best of all, you can synchronize it with your CRM database, allowing you to create much more effective marketing campaigns based on the information of your database

Nachteile

The monthly payment is a bit high for the number of shipments allowed per month, I would like it to be more economical and second, improve the platform a bit since it looks a bit old compared to other services

Vorteile

As a travel agency, email marketing is a very important part of our business. Anything from follow up with leads to sending out campaigns when the weather may be a bit dreary will boost our sales for booking vacations. We needed an easy to use solution without sacrificing any functionality and we got that with Zoho. We can even run campaigns on Facebook, which we get a lot of interaction with

Nachteile

There are some limitations when it comes to creating a campaign, you have to use one of their templates

Vorteile

The best thing about this software you can run email campaigns and target your prospects. We can define follow up templates for our customers. The other good thing about this software is that we can integrate with social media platforms and the best part is its price , its very much affordable for small companies

Nachteile

customer service is one issue which they should handle and try to provide more customization in templates

Vorteile

This software is easy to use and offers templates and guides to creating effective emails. You can see email performance tracking data as well as unsibscribe performance.

Nachteile

There are still some fields which it would be good to be able to bulk edit. The email builder can be fiddly at times when trying to fit a lot of content into an email.

In Betracht gezogene Alternativen

Mailchimp

Gründe für den Wechsel zu Zoho Campaigns

Pricing- this was part of Zoho One package

Vorteile

Zoho offers a lot of stuff and they realize that when you just start out you don't need all of it and you don't have a lot of money to spend. I love the freemium options they have and the opportunities to add more. Zoho Campaigns gets the job done for me. I had been frustrated with a few things in the interface, but the new update made it a lot more user-friendly.

Nachteile

In the past, it has been disjointed from the main CRM. I haven't had time to test everything with this new update but it looks like they are finally giving it the attention it has needed for a long time.

Vorteile

Email marketing is hard for me! Zoho campaigns has made it so easy and it's very reasonably priced.

Nachteile

There's a lot to learn. I could have asked for help but I'm stubborn :)

Vorteile

When we were looking to find a product to help us with our email marketing, we didn't have to look far. We were already using Zoho to manage our inventory, create quotes and manage other aspects of our product business. So, it was natural we would continue with our Zoho investment by using Zoho Campaigns. The ease of use in mailing out marketing campaigns and integrating it in with our Zoho products was seamless. Zoho makes it easy to use campaigns and manages ROI and other aspects of any email campaign.

Nachteile

We have found no cons in using Zoho Campaigns. However, this could be we've invested heavily into the Zoho suite of tools to help us manage our products business.