Adobe Campaign Erfahrungen

Vorteile

I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!

Nachteile

I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!

Vorteile

What I like about the software is it design and tools. It gives my project a beautiful structure for public use.

Nachteile

Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.

Vorteile

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Nachteile

Too many to count:

1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.

Vorteile

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn
- vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options
- integrations with other products is invaluable

Nachteile

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts
- the sheer amount of functions in this product may be intimidating to some and put them off

Vorteile

It is very easy to use with a great user interface for the platform. Emails and landing pages can be built easily with the drag and drop tool, easy to create workflows for marketing automation, segmenting your audiences is another level of adobe campaign and the reporting feature is simply great. SMS and email marketing are also provided as another level from Adobe campaigns with great personalization features and capabilities.

Nachteile

The only thing which I dislike the most about any adobe platform is its customer support. They are useless. The only reason that we switched was the lack of support from them. In the beginning, they have been good but soon after that, the customer support is just useless.

Vorteile

Adobe recently introduced a new user interface, which has is obviously an upgrade from the former user interface : which was unappealing to marketers.
I love this tools email delivery and tracking capabilities : which ensures we have a fair idea of the percentage of our emails which end up in our customers inbox.

Nachteile

Everytime we have encountered a bug while using this software, it becomes very difficult to get support from customer service.
Takes them hours to respond to our emails, and days to resolve bugs.

Vorteile

Usually one says this in a negative light, but this is definitely worth the price. It is one of the most well encompassing platforms out there and can target extremely fine markets.

Nachteile

Much like all other Adobe products, the price can be a hindrance for some companies. It also lags on older or less powerful machines.

Vorteile

Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

Nachteile

Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

Vorteile

Using Adobe Campaign you can create omni channel campaign that are very effective in terms of user engagement and retention. Adobe Campaign allow us to analyze your data in an impressive and best way to segment the user data. With Adobe campaign we can automate the entire campaign life cycle.

Nachteile

We need proper training executing marketing campaign for the first time users. There are only limited numbers of pre built templates available in their library.

Vorteile

I love the creativity of Adobe software and what it allows me to do.

Nachteile

There is a steep learning curve but well worth the time investment.

Vorteile

It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

Nachteile

The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.

Vorteile

Easier to navigate, workflow interface is cool.
Seamless integration with third party tools like SFDC, Dynamics CRM
Web tracking and automated workflows are some of the features that I really love about this product.

Nachteile

At times it is Slow while starting up. Apart from that, I don't see any issues with this tool.

Vorteile

We have used Adobe Marketing Cloud to make our marketing content uniformly on-brand across different channels.
It has greatly improved our workflows and helped our teams deliver exception content on time and beyond expectation.

Nachteile

We found that the onboarding process was slow at first. Some of our designers wanted to work exclusively within the Creative Cloud initially. However, once we cleared these initial hurdles, we have been very pleased with the results.

Vorteile

It's just an instrument, and the result depends on how skillfully it is to use it. I am helped by many years of experience in the IT field. I would not recommend this program to a newcomer. Still, 100% it will not work for him.

Nachteile

The main disadvantage is that you need to know English for a full-time job. The program does not have a very friendly interface, and to use it, you need to be really professional.

Vorteile

Ability to send personalized emails to each audience. Simultaneously.

Nachteile

Takes time to set up. More than originally thought.

Vorteile

A great cross channel marketing solution to automate email, mobile, social, whatever you need online. Plus it is easy to integrate with your other adobe tools

Nachteile

It is pricey like most adobe stuff and it is not as user friendly as other adobe products but it still gets the job done

Vorteile

Email marketing that finally connects all my devices and combines customer data and behaviors to create real-time and most importantly relevant communications.

Nachteile

Customer service response times are probably the only thing lacking but thankfully you do not need to reach out to them very often.

Vorteile

The level of granularity that can be achieved in our workflows has been a huge improvement for us. We now have much more flexibility in how we choose to run and trigger our automated campaigns.

Nachteile

Much steeper learning curve coming from a more user-friendly interface. Pretty buggy from time to time.

Vorteile

Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .

Nachteile

As with most things Adobe, Campaign could be less expensive .

Vorteile

Adobe Marketing Cloud softwares are pretty easy to use even for a first timer. If you can't figure out how to do something, just Google it. I've been able to do it every single time.

Nachteile

Nothing really. Able to do everything I want to and can usually figure it out on my own pretty quickly.

Vorteile

I love Adobe softwares! And this one does not disappoint. The multiple features and capabilities with this product are endless! I can't say enough great things about Adobe Marketing Cloud, perfect for email tracking and marketing efforts.

Nachteile

The only downfall with this software, as well as all Adobe softwares is that it is really hard to get ahold of customer service compared to some smaller software companies.

Vorteile

fantastic product, gives me everything I need to successfully market my business online, highly recommended

Nachteile

some of the features are a little hard to work out, but there are plenty of tutorials online to help you

Vorteile

Campaign functions all exist, and that's great BUT many of them are difficult to find and less practical than they seem they should be. Is possible our team just hasn't been able to take advantage of the proper tutorials because we are very busy, but it is very involved software. I appreciate that it has reporting though.

Nachteile

It's no better than other software we've used in the past. I'm just not really impressed. As someone who uses a lot of adobe products and really appreciates the functionality, this is lackluster.

Vorteile

Adobe Marketing cloud is a full marketing suite highly customizable for Adobe company fans. The solution they propose is available on multiple devices and OS (Linux, MAC, PC and web) and easily integrates with other tools from Adobe Suite.

Nachteile

It can be expensive for small businesses. Reporting and analytics are not too flexible for everyone.

Vorteile

You can do everything in Adobe ecosystem for marketing - from content management, through some degree of automation, e-mail campaigns, CRM etc. It is similar solution to Salesforce with all the pros and cons of it.

Nachteile

Regarding the cons - it is pricey, not only in use (monthly), but also the implementation and - especially - the integration part. And if you need to customize it, it is even more pricey. Absolutely not suitable for smaller businesses.