Omnia Dynamic Pricing Erfahrungen

Vorteile

I like that it automates your pricing to help you make the most money based on competitors pricing. You can even price based on location. It’s very easy to use.

Nachteile

The only thing is that it’s kind of expensive.

Vorteile

- The flexibility of the tool: every pricing strategy is possible or made possible
- Reliability of scraping information.
- Transparency through the market trends and show me why functionality, to understand which pricing strategy is applied.

Nachteile

- Working in multiple portals is not that straightforward. Therefore standardization across portals (for multiple markets) is not in place yet.
- Analytics on assortment level needs to be done outside of Omnia.

Vorteile

Great benchmark data, easy to adapt to new markets,

Nachteile

Not all benchmarks were in place and took some time to add.

Vorteile

- User interface simplicity
- Integration with all major Dutch comparison websites
- Does exactly what it needs to do
- Great and fast support

Nachteile

- No A/B testing possibilities available to proof value of dynamic pricing
- Pricing of software when having significant volume of SKU's

Vorteile

The software has a lot of options to insert (competitive) pricing data and to maintain different pricing strategies. Moreover, google page impressions can be linked in an automated way to pricing strategy.

Nachteile

As a dashboarding tool, the software provides little summary on (for example) price indices and other paterns.

Vorteile

Highly customisable for your pricing strategy
Interface is very user friendly
Great support

Nachteile

Some pricing tactics are complex to build in such as rounding rules

Vorteile

The Dynamic pricing software helped us to implement our new pricing strategy and get our prices dynamic. The software is easy to use, got really a lot of features and is getting new improvements on a very frequent basis. Beside of the software the implementation went very well by the help of the people of Omnia Retail.

Nachteile

At the moment no cons. There were some parts of the pricing strategy we couldn't implement at the beginning. But with some workarounds and help of the product team we got everything worked.

Vorteile

After learning how to deal with that tool, its relative easy to set up prices according to your needs.

Nachteile

Adjustment of settings is sometimes too slow

Vorteile

-Easy
-Complete
-Good support

One tool for multeple purposes always have my preference.

Nachteile

setyp needs some technical skills, but this was expected

Vorteile

Dynamic Pricing is a great and modern platform by Omnia that helps you to increase your sales by updating prices.
I recommend this app to minor retailers, it's great for that.

Nachteile

Unfortunately this app wasn't what we needed when the company started to grow at gigantic steps.

Vorteile

What I like most about this software, is that it is very flexible. You can make adjustments and controle the algorithm in a way that the 'rules' follow your own unique pricing strategy. Furthermore, I like that the tool is very transparant. You can click on 'show me why'-buttons, which explain all the steps the tool took to decide on the advice price.

Nachteile

Omnia's Dynamic Pricing software is relatively expensive for small retailers (with lower revenue).

Vorteile

The flexibility is great. We're able to both standardize and customize as needed for our different markets.

Nachteile

There is some functionality missing that I hope will be introduced in the future, such as the ability to send reports to multiple recipients, more easily fix prices for multiple products, build rounding rules, etc.

Vorteile

Experiment...experiment...experiment. It helps me experiment with market positioning through dynamic pricing, at the same time explaining to me how the algorithm works and the factors that inform the software's recommendations. This empowers me to keep tweaking as I go until I find the sweet spots for my products. Brilliant!

Nachteile

Still early days for me, trying to get to grips with the reporting.
As a sidenote, I'd have liked their own pricing for the software to be more transparent on their website as the lack of this info made them seem at first somewhat of an exclusivist company and it felt like a bit of an effort for me to make the extra steps to enquire about it.