ConvertKit

Vorteile

ConvertKit is very intuitive to use and hides a lot of functionality behind a straightforward user interface. Tutorial videos for each area of the software help considerably with the learning curve.

The feature-set it really well-thought-out and allows you to be really creative with your email marketing. I particularly like the easy way to send a broadcast email a second time to those who didn't open it the first - it really adds to the value of each email.

Nachteile

I've found little to criticise before beyond the fact the on-boarding was quite hands-off. Support is very good quality but the responses could, I suppose, be a little quicker.

Vorteile

I love the segmenting and the aiblity to sort by anynumbr of tags in ConvertKit. It reallyenables us to create oppourtniteis tostudy our clientele based on defifient and specific needs and the communitcate to onlyt hose parts of the population at given times for certain services. This is key for us an the primary reason we switched from our old esp.

Nachteile

I wish there was an easy way to capture mobile phone numbers for us to integrate SMS communcation and automations. So often after we connect with clients we would love to send a quick follow up message that doesn't warrant a full email and this tool does not have full functionality for that.

In Betracht gezogene Alternativen

Warum ConvertKit gewählt wurde

Zuvor genutzte Software

Gründe für den Wechsel zu ConvertKit

Vorteile

I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up.

Nachteile

The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence when leaving another. Or "rules" you don't remember making end up messing up other tags or segments. There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every individual subscriber to see how they got stuck or got sent an email they shouldn't.

If you're looking for support... GOOD LUCK. This is the worst support I've had. They have a chat and you get switched from person to person over the course of multiple days. They sometimes send an email with the support details, and if you reply to that apparently the chat people don't receive it. I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue.... let alone apologize for a mistake that looks like a glitch in their system. I've asked for a manager and the people on the chat just ignore that. There's no phone number to call. It's like talking to a brick wall.

I also don't like that there's very little you can do to customize emails. You really can't design them in any way.

Vorteile

This software nails it down for what founders and small businesses need for effective newsletters. Not only was it incredibly easy to get started and set up, the templates and education provided by the founder was very useful. One of the best email softwares I have used.

Nachteile

I have nothing much to criticize about the software.

In Betracht gezogene Alternativen

Warum ConvertKit gewählt wurde

Zuvor genutzte Software

Vorteile

ConvertKit is your best friend if you are a course or content creator and need to manage a lot of email addresses, send weekly emails, and use automations and auto-emails for sales and marketing. I do a lot of lead magnet generation and have so many different segments of email subscribers - CK is made exactly for this. I love how simple it is, it doesn't got bogged down with email design too much, it's more about functionality and high deliverability.

Nachteile

I can't think of anything I don't love about ConvertKit for email. For landing page design, there's a lot of customization that's missing, but I don't use it for that primarily.