Infusionsoft by Keap is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences.
Users can segment their contacts, track customer interactions, send emails and run campaigns setting triggers for personalized communications based on email opens, clicks and more. Users can also manage their e-commerce, from inventory management to payments and purchase fulfillment, set up online shopping carts, track activity in their digital storefront, send quotes, invoices and receipts.
The system's reporting and analytics tools help users do analysis on parameters like emails, campaign performance, sales and revenue projections to track the ROI of their sales and marketing activities. Users can also access Infusionsoft by Keap remotely on their Android and iOS enabled smartphones and tablets. It offers integration with applications like QuickBooks, SalesForce, Outlook and Gmail.
Services are offered on a monthly subscription basis that includes support via phone, email and FAQs.
Crystal Y. Branche: Think-Tanks Mitarbeiteranzahl: Selbstständig
They've been super supportive and helpful. Whenever I've had problems understanding anything, even when my mother passed on, they were very allowing and there for me. The people in chat and in customer support are always always patient, knowledgeable and friendly. I talk with them often! I can't say enough how helpful they are.
I wish I knew how to use all of it. There's always a new function that it can do to save me time. Since I don't have a team, Keap is like my own secretary, streamlining functions.
It takes so long to set up. The look of emails is very flat and uninteresting. Word processing in the individual letters I send out takes forever. It's definitely not a great place to write letters.
Daniel S. Branche: Computer-Software Mitarbeiteranzahl: 2-10 Mitarbeiter
Having a central place for all of our information, and the ability to tag people automatically has saved lots of time and definitely increased or ability to connect with clients and sell.
Using the automated email campaigns and sequences to offer automated free trials as opposed to having to manually send out emails has been a lifesaver.
The customization options are nearly endless.
The embeddable forms, that can trigger tags, which can trigger sequences such as email campaigns, have saved us hours of formerly manual work every day. The campaign builder is incredibly deep and robust, allowing for anything you can imagine.
The thought given to different ways to do nearly everything is great.
They have a /Tellus page and are responsive to suggestions. I recently mentioned on the that when adding a contact, the email field should automatically trim whitespace from each end, because when copying and pasting it often have an error. Within 2 weeks, that change had been implemented.
The import from CSV file options are very robust.
Lots of third party integrations, and a robust API. Very helpful community for questions with actual developers there.
The search is a little clunky. It's great if you're searching name, phone number or email address, but to search anything else like custom fields requires going to a separate page and finding that field. Would be great if there was an option to "search all the things", or to add custom fields to the default search.
Not really their fault, but because we sell products in both Canada and the US in 2 different currencies, we're unable to use their ordering forms.
When you leave it idle, rather than timing out gracefully, you lose any unsaved info. I know that's more of a "my workflow, why the hell aren't you saving your work" issue, but it's still annoying.
Campaign builder doesn't work in Firefox, so I'm forced to use Chrome for that...
Suzanne D. Branche: Marketing & Werbung
InfusionSoft was great at first and exciting to learn the platform and start building campaigns. The campaign builder is by far the best part as it is very easy to understand and super easy to visualize your campaign the way it maps out. The elements, processes, communications, etc. are all on a grid map with arrows connecting and directing contacts where to go based on criteria, tags, and triggers you define and set. Once your developers connect everything you need, it is fun to create campaigns.
Two problems: the CRM is subpar and some integration connections are not ideal. In terms of CRM, there are a lot of preloaded fields as you could expect. The problem is that if there are fields you do not need or use for your business, you're stuck looking at them no matter what. You can create and add up to 100 new custom fields and define the type of field they are, but you cannot remove or even hide existing fields or tabs. Also, we used ScheduleOnce to connect to schedule leads who interacted with our site by filling out a form. Sometimes ScheduleOnce would update their system and cause problems with InfusionSoft and vice versa. Support from IS was quick to address and fix this when it was on their end though.
InfusionSoft is definitely fit for eCommerce businesses as it has a lot of tools built around this. Unfortunately, we are not an eCommerce business so this was not applicable to us. In this case, we needed better CRM and sales pipeline capabilities based on a manual sales process involving phone sales. InfusionSoft is overpriced for how it fits our needs.
Dallas M. Branche: Computer-Software Mitarbeiteranzahl: 13-50 Mitarbeiter
It has been pretty good. I have used other products in the past, but like anything, I think you get used to what you use now. Infusionsoft is good, maybe not the best, but it seems to be a pretty great product for our needs and our company size. I don't know much about the pricing, but I have heard that it's a great value comparatively.
What I like most about infusionsoft is probably unique to my company, but our marketing person here use to work at infusionsoft, so he is very VERY well versed in the product, an subject matter expert almost. Our campaigns are set up perfectly, and I like using my dashboard to keep track of things. The automation that can occur in infusionsoft seem vast, and you can really build out some great marketing tools inside of it.
I would say sometimes the structure of things being in opportunities as opposed to companies, with multiple opportunities or contacts inside of that company can be confusing at times. I also don't think I would have had such a good experience if we didn't have a former infusionsoft employee as our marketing manager helping set everything up, I could see how it could be confusing if you were coming into this product blind.
Bob G. Branche: Einzelhandel Mitarbeiteranzahl: 51-200 Mitarbeiter
I have enjoyed using Infusionsoft for 4 years. It is a great value for what you get. Onboarding is costly but monthly fees are reasonable. Support is mostly provided by 3rd parties.
Easy to use.
I can create Campaigns and email marketing
Does a great job of segmenting customers
Search options are limited
Onboarding costs are high
Antwort: Keap 29.8.2019
Thank you so much for the high marks and your valuable feedback! So glad to hear the power of the product is beneficial to you and your business!
All the best,
Paige, Social Media Specialist at Keap