XM for Strategy & Research

Vorteile

The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

Nachteile

At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Vorteile

Extremely liner backend language used which makes it a great tool that never breaks down. The advanced AI which helps to bridge between Logical and numerical worlds. It helps a novice or end user to make sense of the effect of the extraneous variable which is been tested under.

Nachteile

The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications at once, you are prone to face some disruptions for sure.
Another what I feel is the dashboard. It needs to be more advance at least the vertical limit options should be more enriched.

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Vorteile

Easy to configure an NPS question and link into existing studies, offers industry standard studies like SUS "out of the box." (Or our administrator made templates that look like built-in features)

Nachteile

It was more difficult to customize the questions in Qualtrics than in other products used to manage user surveys.

Vorteile

I like the depth of customization in Survey and Research. An author has many options and robust documentation at their fingertips to help create an adaptive, responsive form to meet their business needs.

Nachteile

There is a bit of a learning curve to the platform. Leaning into the documentation and the community helps navigate that initially until you feel comfortable.

Vorteile

Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. There are so many features, so there is somewhat of a learning curve, but the time you spend in learning how to use the platform is an investment. I really appreciate that Qualtrics is customizable, and you can disseminate the forms in many ways (email, personalized links, generic links, twitter, etc.). I also appreciate that the information collected from the surveys can be exported into excel. One of the best features is that Qualtrics will send an email when a survey is completed, and it will give you periodic updates on how many responses the forms receive.

Nachteile

I wish there was an easier way for individuals to retake or complete their form if they pause it or fail to finish in one setting. In addition, while the support pages are helpful to read through, and you can learn a lot from them, I wish there were more videos and live events to learn how to best use the software.