HubSpot Marketing Hub


 

HubSpot ist eine führende Wachstumsplattform. Über 52.000 Kunden in mehr als 100 Ländern nutzen die herausragende Software, den Service und den Support von HubSpot, um die Art und Weise zu verändern, wie sie Kunden anziehen, binden und begeistern. Marketing Hub hilft Unternehmen jeder Größe dabei, eine Webpräsenz zu erstellen, Online-Verkehr in Leads umzuwandeln, die nachverfolgt und gepflegt und zur Bestätigung deines wahren Marketing-ROIs analysiert werden können. Marketing Hub wurde entwickelt, um B2B- und B2C-Kunden in einer Vielzahl von Segmenten zu bedienen, darunter Software, Technologie, Buchhaltung, Bauwesen, Einzelhandel, Immobilien und mehr.

Marketing Hub bietet eine Vielzahl von Lösungen, um mehr Besucher anzulocken, mehr Leads zu konvertieren, mehr Geschäfte abzuschließen und letztendlich mehr Kunden zu begeistern. Mit integrierten Blogging- und Content-Erstellungstools kannst du mehr der Inhalte erstellen, nach denen sich deine Interessenten sehnen, und es mit der integrierten SEO-Optimierung für sie unmöglich machen, diese zu verpassen. Konvertiere als Nächstes mehr Leads mit Zielseiten, deren Aufbau und Start in Minutenschnelle möglich ist, und füge dann mühelos ein Formular, einen CTA (Call to Action) oder einen Live-Chat hinzu. Pflege Leads mit erstklassiger Marketing Automation und verwandle zufriedene Leads in begeisterte Kunden.

HubSpot besteht aus Marketing Hub, Sales Hub, Service Hub und einem leistungsstarken kostenlosen CRM und bietet Unternehmen die Tools, die sie für ein besseres Wachstum benötigen.

 

HubSpot Marketing Hub - Dashboard
 
  • HubSpot Marketing Hub - Dashboard
    Dashboard
  • HubSpot Marketing Hub - Landing Pages Home
    Landing Pages Home
  • HubSpot Marketing Hub - SEO Tool
    SEO Tool
  • HubSpot Marketing Hub - SEO Optimizer
    SEO Optimizer
  • HubSpot Marketing Hub - Website Analytics
    Website Analytics
  • HubSpot Marketing Hub - Reporting
    Reporting
Unterstützte Betriebssysteme:
Mac OS, Webbrowser (OS-agnostisch)

4283 Bewertungen über HubSpot Marketing Hub

 

Sean D. Branche: Computer-Software Anzahl der Mitarbeiter:  51-200 Mitarbeiter Mitarbeiteranzahl:  51-200 Mitarbeiter

2.8.2019

2.8.2019

Quelle der Bewertung: Capterra

A platform with a soul— HubSpot keeps marketing human with products built on best practices

Übersetzen auf: Deutsch
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HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Vorteile

HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient.

What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Nachteile

Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.

Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

Md masoom R. Branche: Versicherung Anzahl der Mitarbeiter:  501-1.000 Mitarbeiter Mitarbeiteranzahl:  501-1.000 Mitarbeiter

11.6.2019

11.6.2019

Quelle der Bewertung: Capterra

Great Marketing Automation Platform.

Übersetzen auf: Deutsch
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Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Vorteile

I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Nachteile

There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

Norma C. Branche: Textilien Anzahl der Mitarbeiter:  501-1.000 Mitarbeiter Mitarbeiteranzahl:  501-1.000 Mitarbeiter

17.10.2020

17.10.2020

Quelle der Bewertung: Capterra

Small to Mid Sized Business use

Übersetzen auf: Deutsch
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Overall, its a pretty good experience, everything is extremely streamline, although I hope more features will be added in the future. I would continue using this just for like newer customers and keep older customers on our old system only because the migration is very time consuming. Each customer would have to be recreated due to the lack of migration tools.

Vorteile

Great for small/startup or mid sized businesses to help their sales force track their sales data with many features for goals and customer data all in an easy to view window. Its pretty easy to setup companies and contacts with a ton of fields that you can customize. The file organization for each customer is easy to use and very self-explanatory. The software overall isn't overcomplicated and most of it is pretty self-explanatory. The emailing system is an excellent feature for making sure you have a record of all conversation with a customer.

Nachteile

So depending on the complexity of the business, the lack of features may be an issue, the software is pretty streamline right now just due to the limited amount of features available. I would've liked to see a few more options for file organization and customer organization. The email system as mentioned in the pro section is very useful in keeping track of conversations but it can only be applied to one customer at a time. It would be nice to be able to tell the software where you would like to store the messages. Another feature would be integration. There aren't a lot of options of integrating with custom CRM/ERP software right now, there are only 3 integration options available. So this is great for any company starting from scratch but alot of migration work for companies that have already established a system.

Beatriz R.

17.4.2018

17.4.2018

Quelle der Bewertung: Capterra

With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!

Übersetzen auf: Deutsch
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Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot

Vorteile

With the automation of marketing, we rely on the behavior to customize emails, content and offers.
Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities.

It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time.

But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.

Nachteile

The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use.
In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content.
And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.

Übersetzen auf: Deutsch

Antwort: HubSpot 18.4.2018

Hello Beatriz!

Thank you for taking the time to write this thorough review - we really appreciate your feedback!

I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster!

As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful?

If you would like to continue the conversation, feel free to email me and we can keep talking!

Thank you again,
Carl

Hale S. Branche: Computer-Software Anzahl der Mitarbeiter:  11-50 Mitarbeiter Mitarbeiteranzahl:  11-50 Mitarbeiter

22.7.2020

22.7.2020

Quelle der Bewertung: Capterra

Everything under one roof.... and amazing customer support.

Übersetzen auf: Deutsch
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Vorteile

Hubspot is pretty easy to set up and offers a view across your entire organization from Marketing to Sales to Customer Success.
Before switching to Hubspot we were using tons of different tools that weren't integrated which causes things to fall between the cracks. The best thing about Hubspot is having everything right in one place. Also, Hubspot's customer support is really amazing. You can get someone on the phone in minutes which is so important when you are trying to deliver things under a deadline.

Nachteile

I feel that Hubspot's Landing Page builder is not as good as they claim for people without web design skills.
If you are a web designer with knowledge of html & css you will probably like it, but if you don't have those skills you will be limited with what you can do with their landing page builder.
Hubspot claims that it is a drag and drop builder, but that's not really the case.
We eventually stopped using Hubspot's Landing Page Builder and switched to Unbounce for landing pages which is much easier.