Campaigner

We send a weekly email to 40k users and this program has worked for us for the last 8 years.

Vorteile

This program was already in use when I joined the company and the learning curve was minimal. It has all the standard templates, contacts, and reports that you would need. Every time I have called customer service, they have been helpful.

Nachteile

Working with the templates can be really finicky. It can be difficult to get it to do what you want at times. It is also not as user friendly as MailChimp, for instance. Their reporting is there but you have to do click more time to get to it and comparing email sends can be annoying the way it's laid out.

Overall, I give Campaigner 5-stars for cusotmer service and email marketing. We appreciate that they continue to develop and improve the software overtime too.

Vorteile

When Campaigner updated the software to utilize the drag and drop editor it was a game-changer! So easy to design templates for simple or more detailed email campaigns. Campaigner has been the best email marketing software that we've used so far and helps us to automate communications to our patients quickly and effectively. We also have to shout-out Campaigner's responsive customer service and support teams. Whenever we have had any issues with our account, the team is quick to respond and resolve any issue that we are experiencing. Speedy support is hard to come by in the software industry.

Nachteile

We do experience a lot of issues with the SMTP email relay function, which isn't Campaigner's email software directly but within its portfolio that we pay Campaigner for.

We understand Campainer is not just an email program, but they don't seem very interested in our suggestions along the way. It's disappointing that in all these years, there hasn't been any kind of redesign for ease of use. At what we are being charged monthly; we are likely going to shop around and see if there is something better matched for our needs, and priced more competitively.

Vorteile

We use it for simple email blasts to our neighborhood association. We don't use it for marketing campaigns, so therefore do not have the need for some of the functionality available with Campaigner. For our needs it works.

Nachteile

Ease of use. It is not intuitive, and they haven't done any kind of software or GUI redesign since we started using it (6+ years ago).
Making a template should be a lot easier than it is: Creating and editing templates has a lot of old graphic (frames?) technology that makes for a frustrating experience when trying to line up text blocks with headers, footers and images.
Writing an email with attachments should be easier. Having to upload a file/image to the media library, and then importing it into your email is a lot of steps. Instead, allow a person to add a file/image to an email note in the same simple fashion as any other email client works: add a paper clip button and allow us to select the file to add to the note. That seems like it should have been done a long time ago.
Also, if you accidentally remove a person from an email list, you have to call up Campaigner support to get it fixed; you can't manually fix it yourself. Very annoying.

We use Campaigner for numerous purposes, including marketing directly to customers, distributing information to vendors and other interested parties, and media outreach. We have found it effective for all of these purposes, especially since it can handle all of these without interfering with the others.

Vorteile

Ease of managing lists, importing from other sources, handling unsubscribes and reporting. Terrific customer support via chat and telephone.

Nachteile

Creation WYSIWYG tool can be a little frustrating, as the interface sometimes makes editing difficult (size of the working box inhibits cut-and-paste, moving elements up and down, etc.)

Campaigners customer support is in the absolute top-tier. I've been in the customer experience consulting and training business globally for over 20 years, and I can only think of one other company that is their equal.

Years ago, we switched away from Campaigner to Survey Monkey. We switched back 8 months later. Survey Monkey's customer service didn't come close. Even though we don't need customer support often, we sure appreciate that Campaigner doesn't make you jump through hoops to get to someone who can help.

Campaigner appears to have invested little, however in creating integrations with major platforms like Wordpress. Our subscription list suffers because of it. The support team is sympathetic, but their developers don't appear to care about it. It's too bad, because other than that, this is a world-class company.

Vorteile

Campaigner is easy to use, and doesn't require a lot of technical knowledge to get started (although it certainly helps). Their technical support team is fantastic, though, unlike most other SAAS. They actually have people you can talk to - and they are consistently awesome.

We use it mostly for email marketing. The reporting is great, and everything (except for the 'cons' below) is pretty intuitive.

Nachteile

Campaigner is missing some critical functionalities that are becoming deal-breakers. Fairly simple things like integrations with Wordpress. One of the biggest gaps is the complete inability to easily create attractive sign-up forms for websites or popups. They have some templates - which are just, well, horrible.