4.5
Gesamtbewertung
Bewertungen

4.5
Gesamtbewertung
Bewertungen

Über Heap

Heap ist eine robuste Produktanalyselösung, die Produkt-, Marketing- und Kundenbetreuungsteams beim Erfassen von Kundenerkenntnissen unterstützt, um die Kundenerfahrung zu verbessern. Mit Heap können Teams alle Kundenverhaltensdaten analysieren, um die Produktkonversion/-retention zu erhöhen, Engpässe zu beseitigen und fundierter Produktentscheidungen zu treffen. Aus verschiedenen Kanälen und Geräten fasst Heap automatisch alle Kundenbesuche in einem zentralen Nutzerprofil zusammen. Zu den Funktionen gehören Kundensegmentierung, automatische Erfassung von Ereignissen, Event-Visualizer, Datenverwaltung und mehr.
Heap Software - 1
Heap Software - 2
Heap Software - 1 - Vorschau
Heap Software - 2 - Vorschau

Heap Preis

Heap bietet eine Gratisversion und eine kostenlose Testversion.

Startpreis:
Nicht vom Anbieter bereitgestellt
Kostenlose Version:
Ja
Kostenlose Testversion:
Ja

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Heap Erfahrungen

Funktionsbewertung

Preis-Leistungs-Verhältnis
4.5
Funktionalität
4.5
Bedienkomfort
4.2
Kundenbetreuung
4.3
Francisco
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
5
Bedienkomfort
3
Kundenbetreuung
5

5
Bewertet am 8.12.2017

A must/have tool to understand user behaviour

Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested.

Vorteile

Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software

Nachteile

I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training!

Rob
  • Branche: Internet
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
4
Funktionen
5
Bedienkomfort
4
Kundenbetreuung
5

4
Bewertet am 30.8.2019

A More Intuitive GA Alternative

It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.

Vorteile

The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.

Nachteile

It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.

Charlie
  • Branche: Freizeit, Reisen & Tourismus
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Monatlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
2
Funktionen
2
Bedienkomfort
1
Kundenbetreuung
1

3
Bewertet am 1.11.2018

Ok analytics software if you have developer skills. There are easier to use tools out there

Mainly used it to export contact details of our customers and segment them depending on actions done or pages visited.

The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work.

also, one of the worst communications with a company that I've experienced.

Vorteile

Easy to implement, compared to other solutions.

Nachteile

Time-consuming to set up specific events and segments.
Only exports up to a set number of rows, so you need multiple exports
No royalty for their long-standing customers.
Company staff not good at communicating

Atour
  • Branche: Forschung
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
4
Funktionen
5
Bedienkomfort
5
Kundenbetreuung
5

5
Bewertet am 4.11.2022

Every report is entirely real-time.

Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface.

Vorteile

I can define events and conversions in the past with the help of Heap. This is a helpful feature, especially in circumstances when deliverables are constantly changing.Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps.

Nachteile

Every user event is recorded automatically by Heap's event tracking system. Although this is a helpful feature, it poses a confusing storage problem which I found. You might need outside assistance services when creating queries to segment this data.

In Betracht gezogene Alternativen

Hotjar

Warum Heap gewählt wurde

Heap performs dataset analyses to reveal hidden information within the user's digital journey.

Zuvor genutzte Software

Adobe XD
Paulo
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Wöchentlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung
Preis-Leistungs-Verhältnis
5
Funktionen
4
Bedienkomfort
5
Kundenbetreuung
0

5
Bewertet am 29.9.2020

The no-brainer go-to when it comes to understanding your UX

Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box.

Vorteile

By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more.

Another feature that is well implemented is the flexibility to customize segments and events. The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform. For example, in most tools it's a headache to even think about analyzing the impact a new feature has on the retention of a segment of your users, especially if didn't think about it when developing the feature. With heap, not only it is possible but it is also very simple and quick. For the first time, our team can think about validating business hypothesis without needing any prior coding or preparation, and even test them long after the features have been released.

Nachteile

If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes. The alternative might be to add IDs to every button, link, page, section, etc, so to ensure the events are kept alive, but that is also not a good option. If you don't expect your webpage to change that much, then this is not a problem.

The amount of configurations and customizations in the dashboards and reports is limited. There should be a more powerful reporting tool, with more (and more customizable) charts.

In Betracht gezogene Alternativen

Kissmetrics

Gründe für den Wechsel zu Heap

Low level control over defining events and defining user segments. Being able to analyse events and funnels even in the past.

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