Competera offers a unified pricing platform for enterprise retailers to recover lost profits and meet new shopping patterns with the help of optimal pricing for each product across all selling channels through a unique combination of pricing engines and deep learning tech. Every customer benefits from an individual pricing design and gets support from a dedicated account management team, including an account manager, a pricing solutions architect, and customer care managers. Competera delivers the right mix of pricing approaches in one place.
1. Market-driven Pricing:
- Price following via customizable rules
- Product matching & data scraping*
- True KVIs’ suggestions
- True competitors’ identification
2. Demand-based Pricing:
- Pricing recommendations based on demand elasticity
- Cannibalization and cross-elasticity are taken into account
- Category goal-driven pricing scenarios
3. Markdown Optimization*
- Cascaded price reductions to clear old stock
- Differentiated discount % recommendations
4. Competitive Data*
- Product matching
- Marketplace crawling
- Competitive analytics
Other features include: a secure platform; repricing thousands of SKUs from Day 1; managing any number of categories; setting dozens of constraints; creating an individual pricing design; receiving price recommendations with interpretations based on cross-impact simulations, as well as price perception analysis; and, having access to short-term forecasts.
There are two stages of cooperation with Competera Pricing Platform: PoC and Roll-out.
Mantė O. Branche: Einzelhandel Mitarbeiteranzahl: 1.001-5.000 Mitarbeiter
Ok, thanks to Competera, we have a very comprehensive and up-to-date picture of the market at any given time which helps us make far more well-informed pricing decisions.
I think the most important goals for us are to increase the sales of our company and be competitive in the market. Competera helps us with them.
As for the features, I love their clear and easy-to-use dashboards (the design is great!).
We are the largest retail chain of DIY, home repairing and improvement, house building stores in the Baltic region, and it’s important for us to receive high-quality competitive data about our true competitors, as well as get data-driven actionable insights on setting optimal prices across our assortment at any time. Competera allows us to do that. The speed of decision making is also important and, with Competera, we’ve significantly speeded up our repricing.
Also, I like the communication between our companies. We have been cooperating for almost 4 years now and Competera’s customer care team has always been extremely responsive and very rapid at addressing my requests.
Everything is great, but I’d love to see even higher matches quality.
Antwort: Competera 28.7.2020
Thank you, Mante! It's a pleasure to work with you, too
Igor V. Branche: Konsumgüter Mitarbeiteranzahl: 1.001-5.000 Mitarbeiter
Delonghi group (Delonghi, Kenwood, Braun) is an Italian brand of domestic appliances located in 40 countries. The right price for our product is valuable for our brand. My goal is to ensure a good selling price within the region. Competera solves the problem of my awareness of pricing in our distribution channels. Due to information from Brand Intelligence product I always know the current price of our products so that I can prevent bad tendencies.
I like Competera for solving complicated tasks just in time they promised. For instance, I had a goal to monitor prices from challenging marketplace. I was interested in the report of MAP violations by key positions. I know that was technically difficult task for Competera, and they handled the problem of scanning the complex website.
I work with Competera since 2017 and I can't say that I have some outstanding concerns about product or customer support.
Verifizierter Rezensent Branche: Kosmetik Mitarbeiteranzahl: 13-50 Mitarbeiter
The thing that I like most about Competera Pricing Platform is the intelligence behind it. This system learns with my customer's behaviour and helps me to develop my whole pricing strategy.
I like almost everything about this software, but it is too expensive. So it is the only thing that I can say that I like least.
Robert S. Branche: Einzelhandel Mitarbeiteranzahl: 201-500 Mitarbeiter
Here's a list of benefits we've realized:
- Switching to strategic tasks;
- Sustainable and proactive pricing;
- Advanced price optimization.
We've been using Competera for over a year and it is truly indispensable for the team. Out of all the benefits it has, Competera helped us reduce manual work and save plenty of time that we can now spend on strategically important tasks.
We are now capable of tracking and course-correcting strategy implementation and market positioning on a daily basis. We look forward to enhancing our position with Competera via advanced price optimization and proactive pricing.
Competera managed to satisfy our requests and that's why we would definitely recommend it to other retailers.
Nothing much to report so far. It's been a very good experience.
Oleksandr M. Branche: Kosmetik Mitarbeiteranzahl: 51-200 Mitarbeiter
Any problems are solved in a couple of hours by the tech support team. If I had a specific request on the rules of repricing, I only need ask and it appears on my dashboard.
I love the fact that spreadsheet pricing is dead to me. Since I started using the pricing platform the pricing in Watsons doesn't depend on the human eye, so that I don't worry about mistakes any more.
I'm sure that I can achieve my KPI's and even more. As a result, the revenue of the shop is going up and I can earn more for myself. Saving time on manual checking of competitors prices, promotions and assortment, I can concentrate on strategic tasks. My job gets more profitable and ambitious thanks to the automation of pricing!
The main problems I've solved with competera are:
1. I stopped wasting time on manual checking of thousands of competitors SKU's.
2. I achieve my KPI's and bring more revenue to the shop.
3. I focus on strategic issues not on routine tasks.