ActiveCampaign


ActiveCampaign Logo

 

1123 Bewertungen (4,5/5)
 
ActiveCampaign is an integrated marketing and customer relationship management (CRM) suite with a foundation in email marketing. Targeted towards small-to-midsize businesses, the software is designed to help organizations build their contact lists, create professional emails, manage campaigns, track customer behavior and measure their marketing campaign performance. ActiveCampaign’s email marketing and marketing automation applications include drag-and-drop email design, lead capture forms, social integration and tracking, lead segmentation, website tracking and email campaign reporting. While ActiveCampaign integrates with several leading third-party CRM solutions, it also offers its own sales force automation (SFA) features, including contact management, drag-and-drop deal tracking, pipeline management and lead scoring. ActiveCampaign offers free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration from other programs. It also offers one-on-one consulting, expedited support and free custom design services for enterprise customers.
 

ActiveCampaign - Customer insights
 
  • ActiveCampaign - Customer insights
    Customer insights
  • ActiveCampaign - Marketing activities
    Marketing activities
  • ActiveCampaign - Intelligence-driven email campaigns
    Intelligence-driven email campaigns
  • ActiveCampaign - Marketing automation
    Marketing automation
  • ActiveCampaign - Intuitive CRM
    Intuitive CRM
Unterstützte Betriebssysteme:
Windows 7, Windows Vista, Windows XP, Mac OS, Webbrowser (OS-agnostisch), Windows 2000, Window 8

1123 Bewertungen über ActiveCampaign

 

Katharina D. Branche: Einzel- & Familiendienstleistungen Anzahl der Mitarbeiter:  Selbstständig Mitarbeiteranzahl:  Selbstständig

26.2.2021

26.2.2021

Quelle der Bewertung: Capterra

Super Email Programm

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Es ist einfach zu bedienen und hat jede Menge Funktionen die meinem Business helfen zu wachsen

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Eine leichte Übersicht über die Aktivität der einzelnen Abonnenten wäre hilfreich, um zu sehen, wer nicht aktiv ist und schon länger keine Emails geöffnet hat

Ben marcoux (. Branche: Marketing & Werbung Anzahl der Mitarbeiter:  2-10 Mitarbeiter Mitarbeiteranzahl:  2-10 Mitarbeiter

2.3.2021

2.3.2021

Quelle der Bewertung: Capterra

Why I ONLY Use ActiveCampaign

Übersetzen auf: Deutsch
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I've used ActiveCampaign every day for the last three-plus years to send broadcast emails and segmented, automated emails for my own business and for clients. Other than the occasional frustration dealing with a slow loading page, I've loved using it. It's super user friendly so it's easy for anybody to get up and running quickly so they can start making money for their business with email. But it's also got a ton of bells and whistles that even the most experienced email marketers will be impressed by.

Vorteile

Before settling on ActiveCampaign, I used a half dozen other email service providers. The expensive ones were too clunky and loaded with features I was paying for but would never use. They also took forever to set up and learn how to use. Literally WEEKS. The cheap ones didn't have enough "oomph" under the hood to build the powerful automation I needed and wanted to. ActiveCampaign is perfect because whether you're a newb or a seasoned email marketing vet, you can do what you want to do. It's SUPER easy to go in and set up a basic broadcast email or automation. But it's also loaded with tons of features that allow you to really "geek out" and "supercharge" your email marketing.

Nachteile

When working on automation, sometimes the interface is a little laggy. This is super frustrating because nothing is worse that being "in the zone" and getting work done setting up campaigns, then having to stop because the interface froze or decided to load super slow. Also, I've heard some complaints about the actual email builder being clunky and not the friendliest for designers, but I only send predominantly text emails so that's not an issue for me.

Craig P. Branche: Computer- & Netzwerksicherheit Anzahl der Mitarbeiter:  11-50 Mitarbeiter Mitarbeiteranzahl:  11-50 Mitarbeiter

25.2.2021

25.2.2021

Quelle der Bewertung: Capterra

Great Features, Good Reliability

Übersetzen auf: Deutsch
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I needed something simple enough to train staff to use, but with the ability to do crazy, advanced things. Over the last decade+ I had been using numerous competitors, but think I might have found a permanent home with ActiveCampaign after using it for two years.

Vorteile

The automations are where ActiveCampaign really wins. You can do almost anything you'd want to do, and it really helps with the ability to track and move leads through a funnel.

Nachteile

There is no way to group together TAGs. This makes it difficult to keep track of them all when you use external software that might be creating tags based on prospect activity.

However, because of the ways Automations works, you rarely have to use TAGs. You can keep leads spinning around inside Automations, following unique paths, for the entire sales cycle.

Verifizierter Rezensent Branche: Marketing & Werbung Anzahl der Mitarbeiter:  Selbstständig Mitarbeiteranzahl:  Selbstständig

4.9.2017

4.9.2017

Quelle der Bewertung: GetApp

Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs

Übersetzen auf: Deutsch
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Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses.

It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Nachteile

After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service.

Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care.

There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response...

So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.

Mike C. Branche: E-Learning Anzahl der Mitarbeiter:  Selbstständig Mitarbeiteranzahl:  Selbstständig

10.1.2021

10.1.2021

Quelle der Bewertung: Capterra

Best of its kind but getting complacent on the basics

Übersetzen auf: Deutsch
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I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles.

Vorteile

This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.

Nachteile

For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.