Klaviyo

Vorteile

The ease of use and ease of implementation with Shopify. In addition to the excellent tools for attracting customers, such as registration forms, automated flows and email campaigns that you can segment in great detail so that each message reaches the right customers.

Nachteile

The only problem is that for the Latin market, messaging via WhatsApp is more important than SMS, as the app does. This is something that needs to evolve if it wants to improve in the Latin market.

Vorteile

The interface is one of the cleanest we've worked with, and it actually works! (Which is something unfortunately didnt happen with some other alternatives)

Flows are easy to create, user profiles are really complete with all the info on a specific contact (if you have an ecommerce integration active)

Nachteile

It does have a learning curve, but they provide plenty documentation and online courses to learn how to use it from beginner to advanced user.

Vorteile

Klaviyo is extremely easy to setup, especially compared to its competitors.

You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly.

Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer.

You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!

Nachteile

Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot!

Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code.

If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder).

The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin.

There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.

In Betracht gezogene Alternativen

Warum Klaviyo gewählt wurde

Zuvor genutzte Software

Gründe für den Wechsel zu Klaviyo

Vorteile

Data-first platform that is well-supported and consistently updated to stay at the forefront of the industry. Klaviyo unlocks metrics that we use to make strategic decisions to meet our goals.

Nachteile

The UI is secondary to the data and analytics functionality.

Vorteile

its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to easily import and segment customers for custom flows and email marketing campaigns

Nachteile

Probably the price, but its still definitely worth it and has a positive ROI

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Klaviyo