Envoke

Vorteile

With a business relationship of more than 12 years, Envoke has played an important role in the growth of our company during this period. Beginning with their Email Marketing solutions, which we continue to use today, we gradually incorporated more and more Envoke services and software into our overall marketing strategies. This included their Lead Management and Tracking Software, Marketing Automation Software, which includes lead capture and automated nurturing, and Marketing Attribution for Lead Generation.

For the past six years we have used the Lead Management and Tracking Software that ties in with our web forms, chat system, nurture campaigns, lead source tracking, and now even our backend systems. The tracking has enabled us to make some significant decisions on which traffic sources to invest more and less in, based on lead quality. It has really helped Goway move forward.

Envoke has also played a pivotal role in helping us with the integration of Google Analytics, our website, and the data in the Envoke reporting module. The automatic tracking of Envoke forms (including views, starts and completions), as well as the activity driven from our email marketing campaigns, make our web analytics analysis very powerful.

Nachteile

Our closed-loop reporting project which allows us to achieve a better alignment between sales and marketing not only took considerably more time to develop, but it was also much more complicated, especially when attempting to connect our marketing analytics software with our back-end reservation system. It's important for us in marketing to understand what our best and worst lead sources are, so that we can focus on the sources that have the best conversion rate from lead to client.

The new reporting module in the Envoke UI has improved immensely compared to the previous version and it has all the data in it that we need. However we are still learning how to use it. It's important that we have a good understanding of the module so that we can access the data that is most important to us, and the reports that it generates are presented in a way that are easily read by the staff. New functionality sometimes rolls out faster than the training, videos, and documentation, but it does eventually catch up. If we need help with a report it's easy to submit a support ticket or we jumped onto Skype for a quick chat. The support is always great.

Vorteile

I think the ability to not only segment your email lists, but also solid templates that you can use and modify, or build new ones from scratch.

Nachteile

Integration hasn't really been a problem, but its tricky having images or text transfer within an email inside a template that will scale easily between desktop and mobile. Until you're more familiar with what it can and can't do, it takes some adjustment.

In Betracht gezogene Alternativen

Gründe für den Wechsel zu Envoke

Vorteile

Meets Canadian IT security and compliance standards; data stored in Canada

Nachteile

Limited analytics and poor dashboard UI.

Vorteile

A key component of Envoke is the data management functionality. Envoke has a data warehouse which holds all the interactions with our customers. I love that it is able to track visits from anonymous users even before they fill out a form, and once they do, it connects all their previous data together in a contact profile so we can tell which marketing programs are really working.

The single Envoke script that handles all this and more, including installing other scripts, really cuts down on technical work we need to do. It helps manage tracking and reporting. It's a great tracking solution for nontechnical people.

The integration of our website forms, tracking and email marketing system is essential. All our marketing data is in a single location and connected to our email database. It means our email list is always current, making email marketing so much easier.

I love the fact Envoke can integrate with almost any other system we're using, and the team makes sure those integrations work seamlessly. For example, they recently combined data from their marketing database with other marketing data we track using a third-party data visualization tool - it's been a real win for us internally.

I'm a big fan of the personal touch that's provided by the team. Having marketing technology experts I can go to at any time is fantastic. There's never been a point where they've come back and said: "no, it's not possible." The team always works to find a solution.

Nachteile

Some of the stand-alone email marketing systems I've used in the past were a little easier to use and had more flexibility of design out-of-the-box in their email editor, but there's still nothing I can't do. That's an expected trade-off when you using an integrated suite instead of a point solution.

Vorteile

Envoke is pretty intuitive. In fact, I was surprised to learn a major competitor's landing page weren't responsive out-of-the-gate. Envoke's engagement builder is responsive by design. They keep making the platform better (do they sleep I often wonder). For example, lead management is leaps and bounds better than where we originally came from, and it's improved with Envoke tremendously over the years to the point where it isn't one of my main pain points. My personal performance keeps improving, allowing me to take on more projects. The speed at which I am able to get things done makes me look good in the organization. Plus then I can easily show people in reports how everything is performing.

Nachteile

It would great to have out-of-box, a two-way synchronization between our CRM (Oracle) and Envoke so we can use CRM data in our marketing campaigns. But it has primarily our complex business rules and requirements that have held back complete customization beyond what Envoke was able to set up for us.